Billboard in US to Highlight Electile Dysfunction
Fashion designer and social activist, Kenneth Cole, is doing it again with the 2012 Primary Elections. Meant to function as a social commentary on the dysfunction surrounding the Primaries, Kenneth Cole is launching a new billboard that features the slogan, “TODAY’S PRIMARY ISSUE: ARE WE SUFFERING FROM ELECTILE DYSFUNCTION?”
Evolving the campaign one step further, the brand is asking the Facebook community to determine their next message as it relates to the primary elections. Through the creation of a dedicated tab on the Kenneth Cole Facebook page (www.facebook.com/KennethColeProductions) titled “Election Billboards,” fans are being asked to submit messages that address the Primaries.
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At the end of the two week campaign, Kenneth Cole will select the winning message to appear as his next virtual billboard.
Fans interested in weighing in on the Primaries, but not necessarily submitting a message, will have the option of visiting WhereDoYouStand.com, an interactive digital platform launched by the brand this past September.
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Functioning as a virtual community hub for discussion and debate, the site is refreshed with questions that speak to today’s most relevant social issues. This month’s question relating to the Primaries: WITH THE WHOLE WORLD WATCHING, IS OUR ELECTORAL PROCESS ONE WE SHOULD BE PROUD OF?
The billboard was posted Thursday, Jan. 19 at Westside Highway & 123rd Street, New York City.
Kenneth Cole Productions, Inc. designs, sources and markets a range of footwear, handbags, apparel and accessories under the brand names Kenneth Cole New York, Kenneth Cole Reaction and Unlisted, as well as footwear under the proprietary trademark Gentle Souls.