Fashion designer and social activist, Kenneth Cole, is doing it again with the 2012 Primary Elections. Meant to function as a social commentary on the dysfunction surrounding the Primaries, Kenneth Cole is launching a new billboard that features the slogan, “TODAY’S PRIMARY ISSUE: ARE WE SUFFERING FROM ELECTILE DYSFUNCTION?”
Evolving the campaign one step further, the brand is asking the Facebook community to determine their next message as it relates to the primary elections. Through the creation of a dedicated tab on the Kenneth Cole Facebook page (www.facebook.com/KennethColeProductions) titled “Election Billboards,” fans are being asked to submit messages that address the Primaries.[ Also Read: Meet the U.S. Presidential Candidates on Facebook ]
At the end of the two week campaign, Kenneth Cole will select the winning message to appear as his next virtual billboard.
Fans interested in weighing in on the Primaries, but not necessarily submitting a message, will have the option of visiting WhereDoYouStand.com, an interactive digital platform launched by the brand this past September.[ Also Read: Can Facebook Inspire Youth to Vote? ]
Functioning as a virtual community hub for discussion and debate, the site is refreshed with questions that speak to today’s most relevant social issues. This month’s question relating to the Primaries: WITH THE WHOLE WORLD WATCHING, IS OUR ELECTORAL PROCESS ONE WE SHOULD BE PROUD OF?
The billboard was posted Thursday, Jan. 19 at Westside Highway & 123rd Street, New York City.
Kenneth Cole Productions, Inc. designs, sources and markets a range of footwear, handbags, apparel and accessories under the brand names Kenneth Cole New York, Kenneth Cole Reaction and Unlisted, as well as footwear under the proprietary trademark Gentle Souls.
Support RMN News Service for Independent Fearless Journalism
In today’s media world controlled by corporates and politicians, it is extremely difficult for independent editorial voices to survive. Raman Media Network (RMN) News Service has been maintaining editorial freedom and offering objective content for the past more than 10 years despite enormous pressures and extreme threats. In order to serve you fearlessly in this cut-throat world, RMN News Service urges you to support us financially with your donations. You may please click here and choose the amount that you want to donate. Thank You. Rakesh Raman, Editor, RMN News Service.