Socialbakers, a social media analytics company, says that it has launched a campaign to identify the most (and least) influential, engaging and popular presidential candidates on Facebook, including President Obama, via public information on the world’s largest social network. It was announced Monday, Jan. 2.
Socialbakers’ social media analytics tracked more than 10 million Facebook Pages and Places and billions of individual user interactions, says the company. All findings are available through a new political infographic and microsite about each candidate on Facebook.
With the upcoming Iowa caucus, this research reveals what drives engagement, influence and conversations for all eight Democratic and Republican presidential political candidates on Facebook.
Socialbakers tracked interactions between Dec.1-31, 2011 to measure engagement and changes in online candidate popularity. It will also track the same information for January’s New Hampshire primary and upcoming debates and other newsworthy events.
According to a recent Pew study, Facebook users are more politically engaged and are more than twice as likely to participate in political meetings or rallies. Socialbakers new infographic outlines which candidates are leading, and which are lagging.
“Politicians and brands have a tremendous opportunity to go beyond counting the number of ‘fans’ or ‘likes’ – they must pay attention to why people are talking about them and what they care about,” said Jan Rezab, Socialbakers CEO.
“Fan and community engagement is the key to success. Politicians today can measure public information about Facebook user engagement to make more intelligent decisions about what to post, when to post and how to best stimulate conversation.”
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