Eva Longoria Shows Her Love for Cats

Cat food brand Sheba announced Thursday the launch of the ‘feed your passion’ integrated campaign featuring actress, philanthropist, and cat lover Eva Longoria.

“I am excited to partner with Sheba for the launch of the ‘feed your passion’ campaign and help celebrate the many passions of cat lovers,” said Eva Longoria.

“My fans know that I am passionate about things like acting, charitable giving, cooking and dancing, but taking part in this campaign has helped me showcase my passion for pets – especially cats.”

Recently, Friskies brand created its first game show for cats “Will Kitty Play With It?,” and invited cats at home to play along.

Friskies decided to release new episodes of “Will Kitty Play With It?” each week on the Friskies Facebook page. Each episode of the game show focuses on one specific item, hidden under a cardboard box, to be revealed to a curious cat. (Read: Cat Show on Facebook – Will Kitty Play With It?)

Eva Longoria Campaign

The multi-channel Sheba campaign introduces the premium cat food brand to the U.S. marketplace and leverages a fully-integrated marketing approach that features Longoria in TV, print and digital advertising, in-store and consumer promotions, public relations and social media channels.

Photo courtesy: Sheba

Related posts:

Coca-Cola and Cuba Add Flavor to Bacardi
Man and Machine Collide in Xenoblade Chronicles
Spike TV and GameTrailers’ GTTV with Geoff Keighley
Fresh Faces for Chicago Auto Show
India’s Mahindra Opens Technical Center in America
Population Clock to Show the World Population
Gabriela Isler Crowned Miss Universe 2013
First US Airways Aircraft in American Airlines Livery
Bendon and Playboy Introduce Intimate Apparel Collection
What Are the Stroke Warning Signs?
Custom Content Services