Cat food brand Sheba announced Thursday the launch of the ‘feed your passion’ integrated campaign featuring actress, philanthropist, and cat lover Eva Longoria.
“I am excited to partner with Sheba for the launch of the ‘feed your passion’ campaign and help celebrate the many passions of cat lovers,” said Eva Longoria.
“My fans know that I am passionate about things like acting, charitable giving, cooking and dancing, but taking part in this campaign has helped me showcase my passion for pets – especially cats.”
Recently, Friskies brand created its first game show for cats “Will Kitty Play With It?,” and invited cats at home to play along.
Friskies decided to release new episodes of “Will Kitty Play With It?” each week on the Friskies Facebook page. Each episode of the game show focuses on one specific item, hidden under a cardboard box, to be revealed to a curious cat. (Read: Cat Show on Facebook – Will Kitty Play With It?)
Eva Longoria Campaign
The multi-channel Sheba campaign introduces the premium cat food brand to the U.S. marketplace and leverages a fully-integrated marketing approach that features Longoria in TV, print and digital advertising, in-store and consumer promotions, public relations and social media channels.
Photo courtesy: Sheba