Pantene has announced a new advertising campaign, featuring two of the most well-known women in Hollywood. Actresses Eva Mendes and Naomi Watts have been named new celebrity ambassadors for Pantene.
Beginning in July 2011, both women will appear in all elements of the brand’s holistic marketing campaign, including TV and print advertising, in-store displays, iMedia and public relations campaigns.
Mendes will be supporting the Breakage to Strength collection and Watts will be supporting the Flat to Volume collection.
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“The amount of torture I put my hair through with flat irons, blow dryers and curling irons leaves my hair extremely damaged,” said Mendes.
“With Pantene I can use all of these tools and still keep my hair healthy,” she continued.
“It’s amazing to be working with a brand like Pantene that is so honest; there were no tricks on the set of the photo shoot. Each look was natural and never manipulated and my hair looked healthy and beautiful for every shot. Pantene products truly live up to what they promise.”
With the announcement of Mendes as Pantene’s new ambassador, Pantene will also introduce the Split End Repair Crème to the current Medium-Thick Hair Solutions collection in July 2011. The keratin protection crème helps repair split ends and protect against future damage, says the company.
“I am excited to join the Pantene family. I want to let women with fine hair know that achieving beautiful, voluminous hair is possible without damaging your hair or adding extensions,” said Watts.
“I am truly blown away by the research and science that goes into making Pantene. No matter what your hair type is, you can find a Pantene product that will give you the result you are looking for.”
“With their undeniable beauty and confidence that women admire, Eva and Naomi are wonderful additions to the Pantene family,” commented Julie Marchant-Houle, marketing director of North American Hair Care at Procter & Gamble.
“Eva’s strong will helps her achieve anything she wants, and even the constant damage her hair endures won’t stop her from having gorgeous, healthy hair.”
“Naomi will be a wonderful inspiration for women looking to enhance the look and texture of their fine hair without taking extreme measures or adding extensions,” Marchant-Houle continues.
The announcement was made today, May 5.