Disney Consumer Products and JAKKS Pacific have introduced the new Princess & Me lifestyle brand of large “friend” dolls inspired by Disney Princess characters. It is now available at Toys“R”Us stores in the U.S.
The new collection creates a world where girls can deepen their friendship with their favorite Disney Princess characters through an all new assortment of beautifully sculpted 18” scale dolls, fashions, accessories and dress-up that appeal to a slightly older Disney Princess fan (girls ages 5 – 8).
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For the first time ever, says Disney, girls can dress their Disney Princess dolls in sleepwear and ballet outfits in their signature colors and styles.
Stunning matching dress-up ball gowns for girls from JAKKS’ Creative Designs International (CDI) division allow girls to mimic the exact outfits their dolls are wearing – just like real friends do.
Toys“R”Us is the first retailer to showcase the collection of more than 25 Princess & Me products, available now in its stores and at Toysrus.com. The retailer recently named Princess & Me dolls to its list of ‘Fabulous 15’ toys for the holiday season.
“This new line of ‘friend’ dolls is perfect for young girls as they get older,” notes Elaine Carovilla, director of girls’ toys for Disney Consumer Products.
On October 16 from 2 – 4 p.m., girls are being invited to attend the Princess & Me Royal Party at their local Toys“R”Us store to participate in royal activities, including a decorate-your-own Princess & Me tiara, story time, and more.
Attendees will also be given information on how to enter the Princess & Me online sweepstakes to win a Princess & Me doll, a set of fashions and the entire collection of accessories.
Each doll comes with a booklet filled with Disney Princess fun facts and activities including a “Princess Personality” quiz, doll accessory features and tips for how to live like a princess including smile, hair styling, tea party and slumber party tips.
Girls can even send in a card to become an honorary princess and will receive a special card from their favorite Disney Princess on their birthday.
JAKKS Pacific, Inc. is a leading designer and marketer of toys and consumer products.
Disney Consumer Products is the business segment of The Walt Disney Company that extends the Disney brand to merchandise. The range includes apparel, toys, home décor, books and magazines. It also covers foods and beverages, stationery, electronics and fine art.