Motherhood Maternity, a leading maternity retailer, has announced its collaboration with Disney Consumer Products on a new collection of maternity apparel and accessories available this summer.
The introductory line will feature three of Disney’s iconic characters: Mickey Mouse, Minnie Mouse and Winnie the Pooh.
Motherhood Maternity believes that expectant women will enjoy expressing their love of Disney and sense of fun throughout the nine months of their lives with this new line of apparel for expectant moms who have grown up with these Disney characters.
“Motherhood Maternity is excited about our collaboration with Disney,” enthuses Emilia Fabricant, president of Destination Maternity Corporation. “We are thrilled to offer our customers sleepwear, knit tops and accessories featuring these beloved Disney characters.”
“This collaboration gives Mom the opportunity to celebrate motherhood before her baby is born by wearing images of the nostalgic Disney characters that she fondly remembers from her own childhood,” said Stephen Teglas, vice president and general manager of Fashion & Home North America at Disney Consumer Products.
“This is also the first time Disney is working with a maternity expert to bring quality products to expecting moms and Disney fans.”
Beginning August 12, 2010, Mom-To-Be can find the assortment of knit tees, sleepwear, plush toys and infant onesies from $12.98 to $34.98 in all Motherhood Maternity and Destination Maternity stores and online at www.motherhood.com and www.destinationmaternity.com.
Disney Consumer Products (DCP) is the business segment of The Walt Disney Company. It extends the Disney brand to merchandise ranging from apparel, toys, home décor, books and magazines to foods and beverages, stationery, electronics and fine art.