Chobani, a yogurt brand in America, debuted its first national television advertising campaign this month to support Chobani Champions, the authentic strained Greek low fat yogurt made just for kids.
As part of the “Win the Day” campaign, the television spot features two-time Olympic medalist and U.S. softball sensation Jennie Finch and her own “champion,” 6 year old son Ace.
“‘Win the Day’ was born from the struggles parents face daily to get their children to eat something that’s good for them,” said Doron Stern, VP of Marketing at Chobani. “Chobani Champions is the antithesis of what’s typically found in the kids’ yogurt aisle; instead of high-sugar, preservative-laden offerings with flashy characters, Champions offers a yummy experience without sacrifice.”
“As a mom, I’m always looking for good food options to keep my sons happy and healthy,” said Jennie Finch. “Ace loves the Champions VerryBerry flavor, and I love that it’s made with only natural ingredients and is a good source of protein. I’m excited to be working with Chobani to promote a product that’s both nutritious and delicious.”
In addition to the television spot which will be running on a mix of national and local networks including NBC, ABC, Bravo and Lifetime through the fall, the Champions campaign developed by Leo Burnett New York with support from Big Spaceship and Fleishman-Hillard, consists of full-page print ads in magazines such as People, Parenting and Redbook, as well as digital, on-pack promotions, a mobile sampling tour, social media and public relations support.
The Chobani Champions Tour Bus will be visiting towns across the U.S. handing out free cups of Champions at different events. The announcement was made today, June 18.
In the picture above: Jennie Finch, Olympic gold-medalist, filming the television ad for Chobani Champions with her son Ace.