Heineken’s Cold Storage Room at Arts Festival

Beer importer Heineken is opening the Heineken Cold Storage Room, available to all camping attendees at the 2012 Coachella Valley Music and Arts Festival during the festival’s two weekends, April 13-15 and April 20-22.

Campers can store and chill up to two cases of Heineken cans in the Cold Storage Room throughout each weekend by providing their names and scanning their fingerprints. The Cold Storage Room is free for all campers at the on-site camping grounds.

[ Also Read: Singha Beer to Paint Facebook Walls ]

“We are always striving to improve the consumer’s overall experiences with Heineken and are excited to bring the Cold Storage Room to enhance the Coachella experience,” said Pattie Falch, director of Sponsorships and Activation, Heineken USA.

Coachella attendees who have purchased one or more festival wristbands and one 12-pack (or the equivalent or larger) of Heineken or Heineken Light Beer are eligible to receive a $25 rebate by mail, says the company.

Heineken USA Inc., a leading beer importer, is a subsidiary of Heineken International BV.

Related posts:

How to Build Career Using LinkedIn
What Do You Call More Than One Prius?
The Fighter Comes on iTunes for SAG Voters
Sony Casting Call for Lead Role in Mortal Instruments
Hello, Microsoft Going to Acquire Skype
Lucha Libre USA: Masked Warriors in Second Season
Filming is Underway on Action Thriller Getaway
Coca-Cola Anthem for the London Olympic Games
Air China Connects Beijing with Washington
Unofficial 51-Star American Flag Shows Puerto Rico as a US State
Custom Content Services