Heineken’s Cold Storage Room at Arts Festival

Beer importer Heineken is opening the Heineken Cold Storage Room, available to all camping attendees at the 2012 Coachella Valley Music and Arts Festival during the festival’s two weekends, April 13-15 and April 20-22.

Campers can store and chill up to two cases of Heineken cans in the Cold Storage Room throughout each weekend by providing their names and scanning their fingerprints. The Cold Storage Room is free for all campers at the on-site camping grounds.

[ Also Read: Singha Beer to Paint Facebook Walls ]

“We are always striving to improve the consumer’s overall experiences with Heineken and are excited to bring the Cold Storage Room to enhance the Coachella experience,” said Pattie Falch, director of Sponsorships and Activation, Heineken USA.

Coachella attendees who have purchased one or more festival wristbands and one 12-pack (or the equivalent or larger) of Heineken or Heineken Light Beer are eligible to receive a $25 rebate by mail, says the company.

Heineken USA Inc., a leading beer importer, is a subsidiary of Heineken International BV.

Related posts:

New Etch a Sketch Case for Your iPad
Bon Jovi to Get MTV Global Icon Award
Indian Actor Abhay Deol to Work with AVATAR Star
Saving Kids from the Dangers of Social Networks
LG Show Brings Coaches into Kitchen
Chevrolet to Sponsor ‘The X FACTOR’ on FOX
Submit Your Film for Film Festival
Virgin America Introduces New Food Service
Cox Donates Books to Preschools for National Reading Month
President Obama Plans to Use AUMF Against ISIS
Custom Content Services