Heineken’s Cold Storage Room at Arts Festival

Beer importer Heineken is opening the Heineken Cold Storage Room, available to all camping attendees at the 2012 Coachella Valley Music and Arts Festival during the festival’s two weekends, April 13-15 and April 20-22.

Campers can store and chill up to two cases of Heineken cans in the Cold Storage Room throughout each weekend by providing their names and scanning their fingerprints. The Cold Storage Room is free for all campers at the on-site camping grounds.

[ Also Read: Singha Beer to Paint Facebook Walls ]

“We are always striving to improve the consumer’s overall experiences with Heineken and are excited to bring the Cold Storage Room to enhance the Coachella experience,” said Pattie Falch, director of Sponsorships and Activation, Heineken USA.

Coachella attendees who have purchased one or more festival wristbands and one 12-pack (or the equivalent or larger) of Heineken or Heineken Light Beer are eligible to receive a $25 rebate by mail, says the company.

Heineken USA Inc., a leading beer importer, is a subsidiary of Heineken International BV.

Related posts:


Releasing: Robojit and the Sand Planet
China Super Girl Reality Show on the Web
Software Major Microsoft Declares Quarterly Dividend
American Idol Fan Favorite Pia Toscano “This Time”
LG Mobile Documentary Thumbs on Teen Texting
Justin Bieber Goes with FM for Live My Life
Chrysler’s New “Who We Are” Ad Campaign
Portraits - A Picture Is Worth a Thousand Words
Ford Lincoln Makes Inroads into China Market
Wear Lee Jeans to Fight against Breast Cancer

Leave a Reply

Your email address will not be published. Required fields are marked *

*


*

HTML tags are not allowed.