Singha Beer has launched Singha’s Global Tag Takeover at Facebook.com/SinghaWorld, an application allowing fans of Singha Beer on Facebook to have their friends’ Facebook walls painted over with stylized versions of the Singha logo, share videos and enter a sweepstakes.
“Singha’s Global Tag Takeover allows fans to share our new commercials with their friends worldwide while engaging with the Singha Beer brand and campaign in an innovative, spirited way,” said Boon Rawd Trading International Co., Ltd. branding and event manager Theerathip Mahaguna.
The Singha application prompts users to share the videos by first “tagging” friends’ Facebook walls with stylized Singha mythical lion artwork. By viewing and sharing the videos and tagging their friends’ walls, fans of Singha Beer are eligible to enter for a chance to win a Singha Black Book tagged by an international artist.
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