Singha Beer has launched Singha’s Global Tag Takeover at Facebook.com/SinghaWorld, an application allowing fans of Singha Beer on Facebook to have their friends’ Facebook walls painted over with stylized versions of the Singha logo, share videos and enter a sweepstakes.[ Also Read: Seven Serious UX Flaws on Facebook ]
“Singha’s Global Tag Takeover allows fans to share our new commercials with their friends worldwide while engaging with the Singha Beer brand and campaign in an innovative, spirited way,” said Boon Rawd Trading International Co., Ltd. branding and event manager Theerathip Mahaguna.
Earlier, T.G.I. Friday’s had announced its Buy Your Friend A Beer App for Facebook users.[ Also Read: Why Bacardi Too Wants to Chase Facebook Likes ]
The Singha application prompts users to share the videos by first “tagging” friends’ Facebook walls with stylized Singha mythical lion artwork. By viewing and sharing the videos and tagging their friends’ walls, fans of Singha Beer are eligible to enter for a chance to win a Singha Black Book tagged by an international artist.[ Also Visit: RMN Content and Communications Services ]
Singha’s Global Tag Takeover and new Singha Beer commercials were developed by advertising and marketing services agency Gertrude.
Singha Corporation Co., Ltd. is a subsidiary of Boon Rawd Brewery Co., Ltd., a brewery in Thailand, which was founded in 1933.
In the picture above: Singha Beer Commercial with Artist, Kofie One, in San Francisco_Art Screen Shot