Actor Kevin Bacon’s SixDegrees.org has developed a web-based platform called “6Tag” for launching socially driven campaigns in order to raise financial support, volunteerism, awareness, and anything else a charity might need to fulfill its mission.
6Tag—a messaging app for giving back—gives users the opportunity to challenge their friends to create 30-second videos in order to create awareness and fundraise for a great cause.
Inspired by the ALS ice bucket challenge, which raised over $115 million for the ALS Association, 6Tag makes it easy to duplicate the video challenge concept at scale for multiple charities.
By inviting their friends to participate in the #HomecomingChallenge, SOS USA and its partners hope to inspire growing support for SOS’s global work with orphaned, abandoned, and vulnerable children.
Kevin Bacon, Kyra Sedgwick, Jesse Metcalfe, Beverley Mitchell, and other celebrity influencers have already taken the Homecoming Challenge and are declaring that every child deserves a place to call home.
“At SixDegrees, we really try to shed light on charities that are doing extraordinary work,” says founder Kevin Bacon. “We wanted to invite more people to join us. With 6Tag, people can start to see how small actions can create real change. As a community, we can gather to create real impact.”
Over the past two decades, Golden Globe-winning actor, musician, and philanthropist Kevin Bacon’s wide-reaching professional network has inspired a popular game that connects him to anyone in the Hollywood film industry in six degrees or less. Bacon decided to turn the idea on its head.
Bacon launched SixDegrees at the 2007 Sundance Film Festival in Park City, UT. SixDegrees makes it easy for celebrities to give a small amount of their time and lend their influence to draw attention to unsung heroes around the world.
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