Honda Kicks off the Civic Social Marketing Tour

Automaker Honda says it has launched the Civic “Study Break” social marketing tour to promote the six all-new models of the 2012 Honda Civic at select universities on the West Coast.

The tour, hosted on the Honda Civic’s Facebook page, http://facebook.com/hondacivic, aims to connect with college students in a fun and engaging manner by providing them with the opportunity to explore the Civic lineup and the chance to win a 2012 Honda Civic Si Coupe.

[ Also Read: Success Award for Facebook Boss Zuckerberg ]

“The goal of the Civic ‘Study Break’ tour is to engage with young buyers and introduce them to the all-new Civic,” said Tom Peyton, brand manager at American Honda Motor Co., Inc.

“It offers a unique and fun way for students to learn about the Civic’s new interactive technologies and personalization features.”

[ Announcement: Thought Leaders Invited to Write for RMN News Site ]

The Civic “Study Break” tour kicks off on April 21, 2011 at the Arizona State University campus and continues on to five other universities through May 12, 2011.

Students will have the opportunity to explore various Civic models and receive a free lunch by texting special codes found on the vehicles.

They can also register at www.civicstudybreak.com for the chance to win a 2012 Honda Civic Si Coupe.

The tour stops include: University of Arizona (April 28); University of Southern California (May 3); University of California, Los Angeles (May 5); Stanford University (May 10) and University of California, Berkeley (May 12).

Related posts:


Do You Know the Health Risks of Wet Hands?
Tennis Stars Raise Funds for Japan Disaster Relief
Material Girl Model Search with Madonna
Disney to Release Spanish Soundtrack to Los Muppets
Wound Therapy System from Smith & Nephew
Pepsi Going to China with Michael Jackson
Kate Hudson in Ann Taylor’s Fall 2012 Ad Campaign
NASA Challenge for Human Space Exploration
The Ultimate Warrior in WWE Hall of Fame
LG ‘Inner Voice’ Campaign Celebrates Mom Confessions

Leave a Reply

Your email address will not be published. Required fields are marked *

*


*

HTML tags are not allowed.