Honda Kicks off the Civic Social Marketing Tour

Automaker Honda says it has launched the Civic “Study Break” social marketing tour to promote the six all-new models of the 2012 Honda Civic at select universities on the West Coast.

The tour, hosted on the Honda Civic’s Facebook page,, aims to connect with college students in a fun and engaging manner by providing them with the opportunity to explore the Civic lineup and the chance to win a 2012 Honda Civic Si Coupe.

[ Also Read: Success Award for Facebook Boss Zuckerberg ]

“The goal of the Civic ‘Study Break’ tour is to engage with young buyers and introduce them to the all-new Civic,” said Tom Peyton, brand manager at American Honda Motor Co., Inc.

“It offers a unique and fun way for students to learn about the Civic’s new interactive technologies and personalization features.”

[ Announcement: Thought Leaders Invited to Write for RMN News Site ]

The Civic “Study Break” tour kicks off on April 21, 2011 at the Arizona State University campus and continues on to five other universities through May 12, 2011.

Students will have the opportunity to explore various Civic models and receive a free lunch by texting special codes found on the vehicles.

They can also register at for the chance to win a 2012 Honda Civic Si Coupe.

The tour stops include: University of Arizona (April 28); University of Southern California (May 3); University of California, Los Angeles (May 5); Stanford University (May 10) and University of California, Berkeley (May 12).

Related posts:

Get Your Pre-Baby Body Back with Dahm Triplets
Coca-Cola Asks Families to Play in the Park
Keep Your Friends Close and CIOs Closer
Tim Philips: Diageo’s Bartender of the Year
Artists Join Hands to Promote Music Education
World’s Largest FIFA World Cup Trophy Tour
Ford Mustang Marks 50 Years with New Design
How It Was a PR Failure with Rahul Gandhi
Toyota Brings "Car of the Future" to the Big Apple
Diabetic NASCAR Driver Ryan Reed Wins in Daytona
Custom Content Services