The streets of New York are brimming with the hottest models in town for Mercedes-Benz Fashion Week and topping the charts is Lara Stone, who is appearing in a live installation at Lincoln Center alongside the all-new 2013 SL550 Roadster in a backdrop inspired by the Icons of Style images, captured by Alex Prager.
Meanwhile, Mercedes-Benz is empowering fashion enthusiasts to explore their personal style through a social platform that allows for the creation of virtual “sets” powered by Polyvore. (Read: Mercedes-Benz Cars Star in Fashion Social Network)
The Mercedes-Benz Icons of Style images are being recreated on Monday, Feb. 13, in the lobby of Mercedes-Benz Fashion Week bringing to life Stone’s experience with famed American photographer and filmmaker Alex Prager.[ Visit the ultimate destination for global tech trends and news – RMN Digital – where technology gets simplified. ]
Prager references Fellini characters and Hitchcock in a 21st century update on classic Film Noir image with Stone portraying a strong protagonist, who overcomes loneliness and fear as a getaway driver, outpacing a tornado.
Stone’s supermodel presence in front of the camera or in the Mercedes-Benz Star Lounge will be felt among the fashion set this February. She and Prager will spend an afternoon in the posh exclusive Star Lounge, which is also entirely new this season.
Interior designer, Wesley Cadle put his skills to work using wall coverings and textiles by Porter Teleo and artwork by New York native Stephanie Hirsch.
The lounge offers a luxurious and chic experience by invitation during Mercedes-Benz Fashion Week at Lincoln Center from Feb. 9 – 16, 2012.