How Colgate Breaks the Guinness World Record
The Guinness World Records record for the “Most people using mouthwash simultaneously” was broken by Colgate Tuesday, June 25, at 12:30 p.m. EDT in New York’s Times Square.
According to the company, 1,142 consumers, along with TV host and actress, Stacy Keibler, simultaneously swished with new Colgate Total Advanced Pro-Shield Mouthwash.
It also supported Make-A-Wish, an organization that creates thousands of life-changing moments by granting the wishes of children with life-threatening medical conditions.
“It was a pleasure to witness and help break a Guinness World Records record with Colgate Total Mouthwash as a part of today’s “A Wish For A Swish” event, which helped support Make-A-Wish, an organization very close to my heart,” said Stacy Keibler.
To celebrate the launch of Colgate Total Advanced Pro-Shield Mouthwash, Colgate teamed up with Make-A-Wish to encourage consumers to “swish” for a difference.
As part of “A Wish For A Swish”, Colgate donated $1.00 (USD) to Make-A-Wish for every participant in attendance.
Colgate will continue its support by donating $1.00 (USD) for every “post-swish” smile uploaded to the Colgate Facebook page (www.Facebook.com/Colgate) until Monday, July 1 with a minimum donation of $50,000 up to a maximum of $60,000.
In the picture above: Actress and TV host, Stacy Keibler, helped Colgate break a Guinness World Records and raise money for Make-A-Wish at the “A Wish For A Swish” event in New York, NY on June 25, 2013.
