Marriott Hotels & Resorts – the signature brand of Marriott International – launches a visually stimulating, global advertising campaign, featuring six custom illustrations by world-renowned artist Kareem Iliya.
According to the company, the campaign – “Experience more at Marriott” – celebrates the diverse experiences the brand offers its guests worldwide.
In a nod to the Gen X and Gen Y travelers who blend work with leisure, the new campaign incorporates the brand’s full array of travel experiences. The six visually arresting watercolor illustrations appear as silhouettes within Marriott Hotels & Resorts in London, Beijing, Aruba and Pune, India.
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“Our vibrant new advertising campaign not only captures the eye but also brings to life the compelling experiences Marriott Hotel & Resorts offers world travelers,” said Paul Cahill, senior vice president, brand management for Marriott Hotels & Resorts.
The advertising campaign will continue through the end of the year in key source markets: Abu Dhabi, Atlanta, Bahrain, Bangalore, Beijing, Bogota, Caracas, Chicago, Dallas-Fort Worth, Delhi, Dubai, Frankfurt, Hong Kong, London, Los Angeles, Mexico City, Mumbai, New York, Paris, Sao Paulo, Shanghai, Singapore, Sidney, Tokyo and Washington, DC.
The “Experience more at Marriott” advertising campaign, which was created by mcgarrybowen, will be strategically placed primarily in 26 gateway airports to ensure global travelers take notice.
For example, the advertising will blanket 168 digital panels in Heathrow Airport located in main walkways, elevators and escalators as travelers traverse to and from the Heathrow Express and the arrival and departure terminals. It was announced Tuesday, Oct. 4.