I Breastfeed Because…Campaign Launched

Ameda, a breast pump brand, has launched the “I Breastfeed Because…” campaign to spread the message among moms on this subject in time for World Breastfeeding Week, August 1-7.

Mothers who are currently breastfeeding, plan to breastfeed or have in the past, are encouraged to upload 20-second videos that share the reasons why they chose to breastfeed.

For each video uploaded, Ameda will make a $5 charitable donation (limited to one daily donation per entrant) to the Human Milk Banking Association of North America.

To increase awareness of the campaign, Bethenny Frankel of Bravo TV’s show “Bethenny Getting Married?” shared her honest take on why she decided to breastfeed her daughter.

“Breastfeeding was very important to me because it is the healthiest option out there and has allowed me to bond with my baby even more,” says Bethenny Frankel. “I am excited to partner with Ameda on this campaign because it gives moms a voice and allows them to share their views on this subject.”

Parents around the U.S. can join Bethenny by uploading their own videos and viewing others at http://ibreastfeedbecause.ameda.com starting August 1, 2010.

Every video, comment or tweet shared, will prompt Ameda to make a daily donation per entrant of $5 (video) or $1 (tweet or comment) – for a total maximum donation for the entire Sweepstakes of $10,000 – to the Human Milk Banking Association of North America (HMBANA), a charitable association of non-profit donor human milk banks.

Also, mothers who share “I Breastfeed Because…” videos, tweets or comments will be entered to win the grand prize of a $2,500 nursery makeover or one of 25 secondary prizes — $50 American Express gift cards.

Ameda Purely Yours Ultra breast pump and accessories are now available at Babies “R” Us. The 18-item launch including the Purely Yours Ultra breast pump, milk storage and breast care products, are also available on BabiesRUs.com.

The pump kit retails for $299.99 and accessories range from $6.99-$29.99. The launch is supported with a new interactive online destination, www.ameda.com, featuring how-to-use videos, access to lactation consultants, a supportive mothers’ community, and more.

RMN News

Rakesh Raman