Jaguar at 75 Displays XJ75 Platinum Concept

Jaguar Cars design team has created the XJ75 Platinum Concept, a design project on display at the Pebble Beach Concept Car Lawn, Calif. this weekend. The concept is the company’s first demonstration of the design customization potential of the new XJ luxury sedan, emphasizing the Jaguar’s interior and exterior styling themes.

“The new Jaguar XJ Platinum Concept celebrates Jaguar’s 75th Anniversary, and highlights the uniqueness of the XJ, and more broadly, the increasingly personal nature of luxury cars in today’s market,” said Mike O’Driscoll, managing director of Jaguar Cars.

“The XJ is thoroughly modern, and captures the innovative and daring character that our founder Sir William Lyons built into every Jaguar. And the design team clearly had some fun making their first one-of-a-kind XJ design concept in that spirit.”

Dominated by a striking white and black contrast theme that suggests precious platinum metal, the XJ75 Platinum Concept is a high-performance 470-hp 2011 Jaguar XJL Supercharged equipped with new ground-hugging front, rear and side sills, says Jaguar North America.

Painted a lustrous Satin Matte Pearlescent White, exterior chrome elements have been revised to either a dark chrome or gloss black. Bespoke 22-inch wheels are black and use a brushed contrast finish, it says.

The contrast theme continues with gloss pearlescent white air vents, veneers and diamond stitch suede inserts to the seats and headliner, all set against the backdrop of a full Jet Softgrain leather interior. Suede and leather accents are seen throughout the interior to further material enhancements.

The XJ75 Platinum Concept center console houses a bespoke clock developed and designed in partnership with the Bremont Watch Company. An independent British company, Bremont creates mechanical watches hand assembled in Switzerland.

From its beginning as a manufacturer of motorcycle sidecars in 1922, Jaguar Cars has become a leading manufacturer of luxury sedans and sports cars. The company operates two manufacturing plants in the United Kingdom.

RMN News

Rakesh Raman