The company has launched jcp cares, a new charitable giving program. Through it, Jcpenney will support a new cause each month by inviting customers to round up their purchases to the nearest whole dollar and donate the difference to the company’s featured charity partner.
The program kicked-off July 1 with Jcpenney’s support of the USO (United Service Organizations), a nonprofit, congressionally chartered, private organization dedicated to lifting the spirits of America’s troops and their families.
Along with round-up donations raised by customers throughout the month of July, Jcpenney will be making a $1 million donation to the USO. It will also donate $1 — up to $50,000 — to the USO for each customer that checks in to a Jcpenney store via Foursquare from July 23-31.
“Through jcp cares, we’ll be able to work with our customers to address some of the most pressing issues facing our communities today,” said Miki Woodard, president of jcp cares and vice president of philanthropy at Jcpenney. “Whether it’s improving education, supporting our troops, or making sure no child goes hungry, working together, we can become a powerful force for good.”