Jcpenney Launches its Charitable Giving Program

The company has launched jcp cares, a new charitable giving program. Through it, Jcpenney will support a new cause each month by inviting customers to round up their purchases to the nearest whole dollar and donate the difference to the company’s featured charity partner.

The program kicked-off July 1 with Jcpenney’s support of the USO (United Service Organizations), a nonprofit, congressionally chartered, private organization dedicated to lifting the spirits of America’s troops and their families.

Along with round-up donations raised by customers throughout the month of July, Jcpenney will be making a $1 million donation to the USO. It will also donate $1 — up to $50,000 — to the USO for each customer that checks in to a Jcpenney store via Foursquare from July 23-31.

“Through jcp cares, we’ll be able to work with our customers to address some of the most pressing issues facing our communities today,” said Miki Woodard, president of jcp cares and vice president of philanthropy at Jcpenney. “Whether it’s improving education, supporting our troops, or making sure no child goes hungry, working together, we can become a powerful force for good.”

Related posts:

Brown Shoe Offers Green Footwear to Women
MTV Ropes in Hot Eva Longoria to Heat up Madrid
Art Contest to Promote Game Tablet
Midsize Outfits Increasing Tech Budgets: IBM
Material Girl is Back on the Dance Floor
Glenmorangie for The Open Championship
Mali Crisis: Leaders Condemn the Coup
Solo Releases “World's Largest” Message in a Bottle
Universal Pictures' Blimp for Despicable Me 2
Time Warner Cable’s “Connect a Million Minds Day”
Custom Content Services