SX Latin Brands has unveiled a new line of premium Latin spirits infused with sensual and exotic ingredients to deliver the ultimate taste experience.
The company says SX’s unique, contoured bottles are already turning heads and the SXtequila, SXrum and SXcachaca inside are being greeted with rave reviews.
SXchachacha, 100% agave reposado tequila with a hint of honey and the exotic bite of Mexican lemons, debuted at the San Francisco World Spirits Competition last month where it was awarded a gold medal for best tequila after being selected from among 1,106 products from 61 countries.[ Also Read: Team Italy Wins the Cocktail World Cup ]
In addition to its award-winning tequila, SX has introduced aged rum called SXcalypso spiced with mint and Caribbean lemons, and SXsamba, cachaca-style rum with a hint of sweet limes and smooth vanilla.
In a related development, Whyte & Mackay has recreated the century-old whisky buried under the Antarctic ice by famous explorer Ernest Shackleton. The company’s master blender Richard Paterson spent eight weeks marrying and blending a range of malts to get an exact replica of the 100-year-old Mackinlay’s liquid. (Read: 100-Year-Old Whisky Reveals its Secrets)
Meanwhile, Bacardi has taken tennis champion Rafael Nadal as the new Bacardi Limited Global Social Responsibility Ambassador. The ATP World Tour #1 ranked Rafael Nadal now leads the company’s responsible drinking campaign, “Champions Drink Responsibly.”
Rafael Nadal and Bacardi together will spread the message of responsible drinking to consumers through a global multi-faceted communications campaign. (Read: Tennis Star Rafael Nadal Says Drink Responsibly)
“We are absolutely thrilled with the rave reviews our products have received so far,” said SX CEO David Knight. “SX delivers sensual and exotic tastes to discerning consumers looking for delicious, premium spirits that can be enjoyed over ice or inside their favorite cocktails.”
It is no coincidence that SX (the “S” stands for sensual and the “X” for eXotic), launched in Miami, which has been voted America’s sexiest city. The company promises its customers: Your Drink. Sexier![ Also Read: Only 100,000 Pounds for a Whisky Bottle ]
SX has so far been featured at the Miami Wine and Spirits Expo, the Nightclub & Bar Show in Las Vegas, the Wine and Spirits Wholesalers of America convention in Orlando and Expo Colombia, which took place at the Miami Airport Convention Center earlier this month.
SX Latin Liquors are being distributed by the highly-regarded Southern Wine and Spirits in Florida, and will make their debut on store shelves later this month.
It was announced today, April 19.