L’Oreal Initiative for Girls in Science

L’Oreal USA For Girls In Science, an initiative dedicated to inspiring girls to pursue their career goals in science, technology, engineering or math (STEM), has launched a “Connected Through STEM” sweepstakes on helix.forgirlsinscience.org .

The new sweepstakes invites people of all ages across the country to let their imagination bubble by creatively setting their friends, family, pets or themselves in a photo with the L’Oreal double helix showing their connection and commitment to STEM.

Winners will receive a range of prizes, including a scholarship, gift cards and L’Oreal USA beauty products.

[ Also Read: L’Oreal Honors Five Women Leading Digital Businesses ]

Wherever you can spot a moment inspired by or connected to science, technology, engineering or math – from the sand patterns on a beach to the loops in a rollercoaster at the amusement park – snap a photo and upload the helix to show how you’re connected to STEM.

A map of America, dubbed the Helix Heat Map, will capture the number of entries in each state and will highlight participation from coast to coast allowing others to view those who have “Connected Through STEM” in the Helix photo gallery.

[ Also Read: Clinton Initiative to Train Women Entrepreneurs ]

Participants can upload their photo on Facebook or use the hashtag #lorealhelix on Twitter or Instagram.

The contest parameters are as follows: The entry period for submissions will be from July 1, 2013 through September 23, 2013. Winners will be selected at random.

The Grand Prize winner will receive a $5,000 scholarship, a 16GB new laptop and $250 (retail value) worth of L’Oreal USA beauty products. Ten Visa gift cards, each worth $75, will be awarded weekly.

Official rules and a submission form can be found at: helix.forgirlsinscience.org

L’Oreal USA, headquartered in New York City, is a wholly owned subsidiary of L’Oreal SA, the world’s leading beauty company.

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Rakesh Raman