Macy’s Tribute to Brazil with Multifaceted Campaign

Macy’s will share a Brazilian experience with visitors as the retailer unveils its “Brasil: A Magical Journey” campaign in select Macy’s stores across the country and on macys.com.

Brazilian culture will burst into life at Macy’s through limited-edition capsule collections created by renowned Brazilian designers, Brazil-inspired fashion from other designers, including existing Macy’s brands, a fundraising program to benefit the Amazon rainforest, a series of lively in-store events, and an opportunity to win a trip to Brazil, courtesy of Delta Air Lines.

Meanwhile, Embratur, the Brazilian Tourism Board, is giving New Yorkers a first look at the unique experiences that can be found in Brazil through two brand new tools – an interactive Brand Channel website and Brasil Quest, a new video game app. (Read: Brazil Goes Digital to Attract Travelers)

To further enhance customers’ shopping experiences, Macy’s is using the latest in mobile technology to deliver fun and information through the magic of augmented reality, a free, downloadable application and QR codes. The campaign launches across the country today, May 16.

[ Also Read: Macy’s Flower Show – Brasil: Gardens in Paradise ]

“This week’s in-store launch of Macy’s ‘Brasil: A Magical Journey’ campaign will introduce exciting aspects of Brazilian culture to our customers and their families through fun and interactive events, great fashion and lifestyle product, and augmented reality and QR code technology,” said Martine Reardon, Macy’s chief marketing officer.

“We’ve enlisted top Brazilian designers, procured brands new to the United States, and created authentic in-store experiences that truly capture the spirit of this rich and intriguing culture.”

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  • Mary Ann Margiotti

    Why a tribute to Brasil? I don’t get this marketing ploy. I want my old Macy’s back, not Brasil.