Macy’s Flower Show – Brasil: Gardens in Paradise
This spring a beautiful tropical paradise will blossom with majestic flora at the annual Macy’s Flower Show. Set to bring a floral wonderland filled with brilliant colors, aroma and textures, Brasil: Gardens in Paradise will showcase a rainforest of treasures at five Macy’s flagship locations nationwide including Herald Square in New York City, Center City in Philadelphia, State Street in Chicago, Downtown Minneapolis and Union Square in San Francisco.
From Sunday, March 25 through Sunday, April 7, 2012, these Macy’s stores will be home to exotic floral displays that celebrate the beauty and landscapes native to Brasil.
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Meanwhile, Embratur, the Brazilian Tourism Board, is giving New Yorkers a first look at the unique experiences that can be found in Brazil through two brand new tools – an interactive Brand Channel website and Brasil Quest, a new video game app. (Read: Brazil Goes Digital to Attract Travelers)
“This year, a tour through Macy’s Flower Show is a tour through Brasil. Our vast, landscaped gardens reflect everything from the dense rainforests of the Amazon, to colonial Brasil, as well as the colorful inner cities and the beautiful gardens framed by the starkly modern architecture of Brasilia,” said Robin Hall, senior vice president of Macy’s Entertainment Group.
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From the Amazon rainforest and the samba pulse of Rio de Janeiro, to its legendary Carnival celebration, a South American botanic wonder will take root in the heart of the city.
The design of this year’s show takes inspiration from the famed works of Brazilian landscape architect Roberto Burle Marx. During his lifetime, Mr. Marx’s nature-based, modernist aesthetic brought splendor to international urban landscapes from Copacabana Beach to Kuala Lumpur.
This unique urban meets nature combination will serve as a blueprint for the show’s architecture and landscaping.