Marriott Hotels’ Global Marketing Campaign

Marriott Hotels, the signature brand of Marriott International (NYSE:MAR), launched Monday a new multi-year global marketing campaign called “Travel Brilliantly.”

The campaign reflects the lifestyle of the next generation of travelers, who seamlessly blend work and play in a mobile and global world.

It includes TV, digital and mobile advertising, a new brand look and logo, and enhanced social media platforms.

[ Also Read: Click Here: The State of Online Advertising ]

In addition, Marriott is launching a new website – www.travelbrilliantly.com –revealing innovations under development, as well as a co-creation platform to solicit user-generated ideas.

Marriott’s new campaign will run online in different news and lifestyle outlets, such as Fast Company, Mashable and Wired, and in key mobile placements beginning this month, June.

Television spots featuring ads from the campaign will begin in September. On property elements representing 30 touch points, including key cards, flags, “do not – disturb” hangers, in-room directories will embrace the brand’s new visual look, says the company.

Related posts:


Shark Populations Dwindle; Face Extinction
Sikorsky Legacy of Heroes Helicopter to Visit India
Dark Knight Rises with Diet Mountain Dew
Nickelodeon Debuts It’s a SpongeBob Christmas!
Global Mixology Contest to Select 50 Bartenders
Air China Flies with "Smiling China" Aircraft
Alyson Hannigan New Face for Pandora Jewelry
Congress Blames BJP Government of Political Espionage
Civilians Killed in the Yemen Fighting
Nissan CEO Carlos Ghosn Reveals New 2016 Altima
Custom Content Services