In addition, Marriott is launching a new website – www.travelbrilliantly.com –revealing innovations under development, as well as a co-creation platform to solicit user-generated ideas.
Marriott’s new campaign will run online in different news and lifestyle outlets, such as Fast Company, Mashable and Wired, and in key mobile placements beginning this month, June.
Television spots featuring ads from the campaign will begin in September. On property elements representing 30 touch points, including key cards, flags, “do not – disturb” hangers, in-room directories will embrace the brand’s new visual look, says the company.
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