Marriott Hotels’ Global Marketing Campaign

Marriott Hotels, the signature brand of Marriott International (NYSE:MAR), launched Monday a new multi-year global marketing campaign called “Travel Brilliantly.”

The campaign reflects the lifestyle of the next generation of travelers, who seamlessly blend work and play in a mobile and global world.

It includes TV, digital and mobile advertising, a new brand look and logo, and enhanced social media platforms.

[ Also Read: Click Here: The State of Online Advertising ]

In addition, Marriott is launching a new website – –revealing innovations under development, as well as a co-creation platform to solicit user-generated ideas.

Marriott’s new campaign will run online in different news and lifestyle outlets, such as Fast Company, Mashable and Wired, and in key mobile placements beginning this month, June.

Television spots featuring ads from the campaign will begin in September. On property elements representing 30 touch points, including key cards, flags, “do not – disturb” hangers, in-room directories will embrace the brand’s new visual look, says the company.

Related posts:

Life and beyond... By Rakesh Raman
Free Windows Phone 7 App for Mapping
Pass the Good with NFL Play 60 at Super Bowl XLV
Grand Canyon Threatened by Mining Claims
Who Won What at MTV Movie Awards
‘First’ A380 Flights to Asia from New York
Coca-Cola Ads for London 2012 Olympic Games
Hyatt Plans to Open Third Hotel in Istanbul
Honda Odyssey to Arrive at Dealers in July
Perry Ellis Introduces Fragrance for Men
Custom Content Services