Marriott Hotels’ Global Marketing Campaign

Marriott Hotels, the signature brand of Marriott International (NYSE:MAR), launched Monday a new multi-year global marketing campaign called “Travel Brilliantly.”

The campaign reflects the lifestyle of the next generation of travelers, who seamlessly blend work and play in a mobile and global world.

It includes TV, digital and mobile advertising, a new brand look and logo, and enhanced social media platforms.

[ Also Read: Click Here: The State of Online Advertising ]

In addition, Marriott is launching a new website – www.travelbrilliantly.com –revealing innovations under development, as well as a co-creation platform to solicit user-generated ideas.

Marriott’s new campaign will run online in different news and lifestyle outlets, such as Fast Company, Mashable and Wired, and in key mobile placements beginning this month, June.

Television spots featuring ads from the campaign will begin in September. On property elements representing 30 touch points, including key cards, flags, “do not – disturb” hangers, in-room directories will embrace the brand’s new visual look, says the company.

Support RMN News Service for Independent Fearless Journalism

In today’s media world controlled by corporates and politicians, it is extremely difficult for independent editorial voices to survive. Raman Media Network (RMN) News Service has been maintaining editorial freedom and offering objective content for the past more than 10 years despite enormous pressures and extreme threats. In order to serve you fearlessly in this cut-throat world, RMN News Service urges you to support us financially with your donations. You may please click here and choose the amount that you want to donate. Thank You. Rakesh Raman, Editor, RMN News Service.

RMN News

Rakesh Raman