MBNA Launches New TV Ad Campaign

MBNA Limited, a wholly owned subsidiary of Bank of America Corporation (NYSE: BAC), has launched a new TV advertising campaign, entitled ‘Seasons’.

The campaign, which consists of a 30-second TV spot, focuses on MBNA’s longest balance transfer credit card, which offers eligible new customers zero percent interest on balance transfers and money transfers for up to 29 months from the account opening date.

“It’s this time of year that we see consumers looking to reorganise their finances, consolidate any existing debts and seek to save money where they can – with many making a New Year’s resolution to do so,” said Michael Donald, marketing and commercial executive for MBNA.

“The advert takes consumers on a journey through the seasons over a period of 29 months – almost 2 1/2 years – demonstrating the extent of time available to our eligible customers to better manage their money through our best ever balance transfer offer.”

The advert, which runs until Feb. 2, 2014, was created by Tag, part of the Williams Lea Group, with media buying handled by MEC.

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Rakesh Raman