McDonald’s Flavor Battle, a national disc jockey (DJ) competition featuring some of America’s hottest up-and-coming mix-masters and beatsmiths, revealed Monday DJ Arty J of St. Louis, Mo., DJ Element of Brooklyn, N.Y., and DJ Jena Red of Pasadena, Cali., beat 21 other DJs from across the nation and advanced to the final round of the competition.
The finalists will now scratch, mix and battle live in Miami on February 7, 2013, before a panel of celebrity judges and crowd of young, hip audiophiles for a $10,000 grand prize and bragging rights as the 2013 Flavor Battle champion.
The epic battle of eats and beats began online at FlavorBattle.com in early November with 24 DJs each representing a U.S. region and a McDonald’s iconic burger — the Angus Third Pounder (East Coast), Double Quarter Pounder with Cheese (Central region) and Big Mac (West Coast).[ Also Read: Top 20 Global Digital Brand Campaigns of 2012 ]
A star-studded party in Times Square that included several music and entertainment celebrities, including hip-hop artist/television host/actor Bow Wow, DJ/television correspondent Amanda Seales, hip-hop artist/reality TV star The Astronomical Kid, aka Astro, and celebrity blogger Necole Bitchie, helped kick-off the national competition.
Conducted with men’s style and lifestyle network Complex Media, Flavor Battle launched in 2009 as an extension of McDonald’s 365Black initiative. McDonald’s 365Black platform was created to celebrate the pride, heritage and achievements of African-Americans year round.