“Showing a little heart” never goes out of style. That’s why actress Minka Kelly and fashion designer Diane von Furstenberg are teaming up with Diet Coke and the National Heart, Lung, and Blood Institute’s (NHLBI) The Heart Truth campaign.
The goal: to raise awareness of women’s heart health educational programs. Five lucky Diet Coke fans will join these women for the star-studded Red Dress Collection Fashion Show on Feb. 8, which kicks-off New York Fashion Week.[ Also Read: Beforeplay to Reduce Unintended Pregnancy ]
Starting in February, American Heart Month, Mimi’s Cafe is giving a piece of its heart to the American Heart Association’s Go Red For Women movement. The neighborhood bistro inspired by France is the first-ever restaurant to nationally support the effort, it claims. (Read: Mimi’s Café Going Red for Women’s Heart)
This year marks the fifth year Diet Coke will play an active role in The Heart Truth campaign. Diet Coke is taking its efforts online, on packaging and on the runway to call attention to women’s heart health educational programs. Minka Kelly (pictured above) will join Diet Coke and walk the Red Dress runway in a custom Diane von Furstenberg dress.
Diet Coke fans walked their own virtual runway by using their social networks to “show their hearts” for the cause and entering to win a chance to attend the annual Red Dress Collection Fashion Show.[ Visit the ultimate destination for global tech trends and news – RMN Digital – where technology gets simplified. ]
Using the hashtag “#ShowYourHeart,” people shared photos of themselves wearing red via Twitter, Tumblr and Instagram. The entries were judged, and the five best photos were selected.
Minka Kelly then judged the five winning photos to choose one grand prize winner, who received a shopping spree with a style expert. All five winners will be attending this week’s event.[ Also Read: Paula Deen Brings Diabetes in a New Light ]
“I loved the creativity the winners showed in their photos, and now I can’t wait to show off Ms. von Furstenberg’s creation and raise awareness at the Red Dress Collection Fashion Show,” said Minka Kelly. “Heart health is important for women of every age, and it’s up to each of us to help spread the word to the women we love.”
Throughout the month of February, Diet Coke drinkers also will be treated to special packaging featuring the now familiar stick figure painting a large, red heart. Additionally, more than six billion packages of Diet Coke will feature The Heart Truth logo throughout the year.