Nestle Juicy Juice, Feeding America and celebrity mom and anti-hunger advocate Samantha Harris celebrated the kickoff of the Juicy Juice Fruit for All Project at the Los Angeles Regional Food Bank on Thursday.
The program is designed to help alleviate summertime childhood hunger by delivering up to 35 million pieces of fresh fruit to children and families at risk of hunger. Through August 31, one piece of fruit will be provided to hungry kids and their families each time Juicy Juice is purchased.
“I’ve always felt passionately that no one should have to suffer from hunger, but now that I am a mom, I know how devastating it would be to struggle to provide healthy meals for my kids,” said Samantha Harris. “I’m delighted to be involved in a program that will help provide nutritious fruits that are so critical to a child’s development.”
An estimated 16 million American children are food insecure and live at risk of being hungry, particularly in the summer months when they are out of school and away from federally assisted school meal programs.
Food pantries, soup kitchens and other charitable food assistance organizations report seeing an increased need for food assistance for children during summer months.
The Fruit for All Project complements Nestle USA’s ongoing commitment to fighting hunger in partnership with Feeding America, a leading domestic hunger-relief charity. Since 1990, Nestle has donated more than 250 million pounds of food and beverages, including Juicy Juice, to regional food banks nationwide.