Nike celebrates the Brasilian style of football with the launch of ‘Dare to be Brasilian’ campaign.
The heart of the campaign is a short film featuring Neymar, Thiago Silva, David Luiz, Paulinho, Bernard, and members of the coaching staff, including Luiz Felipe Scolari (Felipão), which highlights the players’ unique styles and attitudes on the pitch.
“As their victory on home soil last summer reminded the world, no one plays like Brasil,” said Davide Grasso, chief marketing officer, Nike. “Their unique brand of phenomenal football is an inspiration to Nike and athletes around the world, and we are celebrating that unique style of play with this new campaign.”
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The 90-second film by director Daniel Kleinman opens with the players preparing for the kick-off singing the Brasil national anthem. As the game begins, the film flips from the pitch to Thiago’s world, shot in a gangster-noir film style. He is The Godfather of the penalty box, and, as Ivete Sangalo watches on, Silva attacks an opponent, stealing the ball.
The scene cuts to Felipão, who is commanding a team of four-year olds wearing the National Team uniform. Felipao’s fatherly style of management clearly apparent in this heart-warming moment.
One is a young David Luiz, and the defensive back’s world takes on an animated form courtesy of Brasilian cartoonist Rafael Grampá.
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The script follows this cadence between fiction and reality until it closes on a goal by Neymar, closing with the statement, “No one plays like us.”
To best portray the Brasilian National Team’s style, Nike partnered with Wieden+Kennedy and English director Daniel Kleinman.
The Brasil National Team jersey is available now for pre-sale at nike.com and in store starting Dec. 5.