NIKE Unveils 2014 Brasil National Team Kit

Sports brand NIKE (NYSE:NKE) unveiled Sunday the new Brasil National Team home kit at an event in Rio de Janeiro.

The kit, which will be worn by the hosts next summer, combines performance innovation, cultural design cues and environmentally sustainable materials, says the company.

“Creating this kit is one of the greatest honors we have at NIKE,” said Trevor Edwards, president of the NIKE Brand. “It’s more than just a player’s uniform, it represents the history of Brasilian football, the five stars, the romance of the game, and the hopes of a nation.”

The kit aids performance by regulating player body temperature and keeping players cool. NIKE Dri-FIT technology pulls moisture away from the skin to the outside of the garment where it evaporates more quickly. Laser-cut holes and engineered mesh in key areas where heat is generated allow for increased breathability and airflow.

To ensure lower environmental impact, the shirt, shorts and – for the first time in a national team kit – the socks, all feature fabric made from recycled plastic bottles.

Each kit is made using an average of 18 recycled plastic bottles. Since 2010, NIKE has diverted almost 2 billion bottles from landfills, enough to cover over 2800 full-sized football pitches.

“Incorporating environmental sustainability is a key part of the design and development process for us,” said Martin Lotti, creative director of NIKE Football. “Our aim is to create a kit that performs for players and is good to the planet.”

Designers utilized three-dimensional body scans of the entire Brasilian National Team to create an updated fit, improving comfort and allowing the body to move naturally within the kit.

Even the name and numbers on each kit have also been carefully designed with a micro fine pinhole for moisture management and cooling. The style of the name and number is inspired by the classic fonts widely used on Brasilian hand printed street posters. All jerseys worn by players and sold in Brasil are made in Brasil.

The Brasil kit will be available in NIKE stores and on nike.com for pre-order from Nov. 24 and on-sale worldwide from Dec. 5.

NIKE, Inc. based near Beaverton, Oregon, is the world’s leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities.

RMN News

Rakesh Raman