Nike Unveils New Products for the Summer

NIKE (NYSE:NKE) has announced a series of lightweight products designed for the track, the basketball court and beyond for this summer. Multiple products were unveiled, ranging from Nike Flyknit footwear, to the Nike Hyper Elite basketball uniform to the next evolution of NIKE Lunarlon footwear

NIKE, Inc. President & CEO Mark Parker was joined by one of the most iconic track and field athletes in history, Carl Lewis, and other great athletes including Deron Williams (New Jersey Nets and 2008 USAB team), Tamika Catchings (Indiana Fever and USAB team member in 2004 and 2008), Carmelita Jeter (current 100m World Champion and the fastest woman on earth today), Walter Dix (World Championship silver medalist), Anastasiya Kapachinskaya (Russian sprinter and 400m Bronze Medalist, 2011 World Championships), Sergey Shubenkov (Russian European U23 champion hurdler) and Abdi Abdirahman (US Men’s Marathoner and seven-time US Champion) to unveil Nike’s newest offers at a global event in New York City. It was announced Tuesday, Feb. 21.

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“Today we’ve unveiled technology we believe has the potential to change sports performance. Nike has always been committed to bringing the best innovations to athletes at every level and we’ve done that today in a powerful way,” said Parker.

“The Nike Flyknit upper redefines the idea of running footwear: Lightweight and virtually seamless, it acts like a second skin for the foot and is precision engineered in one piece and one layer to minimize waste, dramatically changing how footwear is designed and manufactured.”

The Lunarlon Collection and Nike Basketball products will be available at retail beginning June 29th while Nike Flyknit footwear will be available from July 27th.

RMN News

Rakesh Raman