On the occasion of the fifth annual Women in Sports Conference, Procter & Gamble demonstrated its commitment to women athletes by announcing its support of female competitors, who will make up one half of the company’s sponsored athletes in the upcoming London 2012 Olympic Games.
Meanwhile Pantene, the world’s leading haircare brand, has announced it will support 11 elite female athletes as its newest beauty ambassadors. The group will be featured in Pantene’s first global marketing campaign to support the Olympic Games. (Read: Female Athletes as Pantene Beauty Ambassadors)[ Also Read: Coca-Cola Ads for London 2012 Olympic Games ]
In 2010, P&G and the International Olympic Committee (IOC) signed a 10-year partnership for the next five Olympic Games, starting with London 2012 and continuing through 2020.
Gina Drosos (pictured above), group president, Global P&G Beauty, shared the company’s commitment to the international gathering of more than 750 key leaders in Los Angeles last Friday. Sponsored by the IOC, the conference is focused on promoting women in sport by bringing together non-profit, sporting and women’s organizations and corporations.[ Also Read: Are Women Confused Over Their Calorie Intake? ]
Drosos spoke of “Leadership through Partnership” and shared some examples of P&G’s partnerships to further the company’s purpose of touching and improving lives around the world.
Mother of a 13-year-old daughter and sports enthusiast and coach herself, Drosos shared that P&G-sponsored female athletes believe that “healthy is the new beautiful,” and that the confidence they feel from using P&G’s products helps them take on whatever comes up…including tough competition.