One Direction for Office Depot Products

Office Depot (NYSE: ODP) has unveiled the next phase of its anti-bullying collaboration with global music group One Direction, introducing an exclusive offering of back-to-school products.

The limited-edition collection is now available at all Office Depot retail locations and on officedepot.com. A percentage of the products’ sales will be donated to support anti-bullying education.

Through music, One Direction band members have already brought happiness to their fans’ lives, and now they stand together against bullying by encouraging “living nice” through these limited-edition products.

“The collection is meant to bring awareness to the anti-bullying effort,” states Bob Moore, chief marketing and merchandising officer for Office Depot.

The exclusive collection brings together striking images of the group (on an array of back-to-school necessities) with inspirational words of empowerment chosen by each member.

The images on the products also “come to life” using augmented-reality technology embedded in the Office Depot mobile app, which unlocks exclusive video content of the band.

The limited-edition back-to-school necessities include items like 3-ring binders, spiral notebooks, a 5-pack of pens, composition notebooks, and memo pads, as well as other collectible items like decal sets, wristbands, and nail polish in the custom campaign colors.

All products are appropriately priced under $10, with most under $5 so all students can participate and support the anti-bullying messaging in school, says the company.

One Direction – Niall Horan, Zayn Malik, Liam Payne, Harry Styles and Louis Tomlinson – was discovered by Simon Cowell on the U.K.’s “The X Factor” in 2010.

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Rakesh Raman