More than 11.3 million Americans are currently unemployed, according to the U.S. Department of Labor.
In an effort to educate and inspire Americans to help create jobs in their communities by donating clothing and household items to Goodwill, today Goodwill Industries International and the Ad Council launch their first national multimedia public service advertising (PSA) campaign.
Created pro bono by New York-based advertising agency Saatchi & Saatchi, the English and Spanish PSAs communicate how revenue from the sale of an individual’s possessions helps provide job training, employment placement services and other community-based programs.[ Also Read: Why Americans Have More Negative than Positive Feelings ]
Through its 165 local, independent headquarters, Goodwill works to provide employment training, job placement and other community-based services, such as financial education and youth mentoring, to more than 6.7 million people each year.
The multimedia PSAs feature a variety of inspiring scenes — someone who has just landed a new job; someone who is gratified by preparing a box of goods to donate; and someone who leaves the house for a fulfilling first day at work — to demonstrate how donations impact members of the community.[ Also Read: 1 in 6 U.S. Households Struggles with Hunger ]
Additionally, an animated TV PSA, “How We Do It,” provides audiences a snapshot of the process from drop-off of a donation to job creation. All PSAs conclude with the tagline, “Donate Stuff. Create Jobs.,” and direct audiences to visit Goodwill.org to find their local donation centers.
The site also features the Donation Impact Calculator, which allows users to calculate how a donation might equate to services for someone who is seeking employment.