Paranormal Activity 4 Haunts IMAX Theatres

IMAX Corporation and Paramount Pictures, a division of Viacom, have announced that Paranormal Activity 4, the fourth installment of Paramount’s hit supernatural thriller franchise, will be digitally re-mastered into the immersive IMAX format and released to approximately 300 IMAX digital theatres in the U.S. and Canada, starting Oct. 18 at 9 p.m., simultaneous with the film’s release.

Recently, Paramount revealed that Paranormal Activity fans all over the world can earn the chance to be the first to see the new “Paranormal Activity 4.” (Read: How to Take Part in Paranormal Activity)

Also, fans of “Paranormal Activity” were empowered to bring the movie to their city first with a new “Want It” application on Facebook. (Read: Now, Paranormal Activity Taking Place on Facebook)

Last year, Paramount debuted Paranormal Activity 3 exclusively in cities where the most fans tweeted on Twitter through its “Tweet To See It First” campaign. (Read: Twitter Can Show You the Paranormal Activity)

The IMAX release of Paranormal Activity 4 will be digitally re-mastered into the image and sound quality of The IMAX Experience with proprietary IMAX DMR (Digital Re-mastering) technology.

The crystal-clear images, coupled with IMAX’s customized theatre geometry and digital audio, create a unique environment that will make audiences feel as if they are in the movie, says IMAX.

Photo courtesy: Paramount Pictures

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Rakesh Raman