The “Real Beauty at Every Age” campaign is a fully integrated contest where readers can visit People.com to nominate themselves or someone they know from March 6-18 by submitting a photo and letting People know what beauty means to them.
Fans may vote for their favorites from April 2-8 with one winner chosen to represent each age. Four grand prize finalists will receive an all-expenses paid trip to New York City for a glamorous photo shoot. The winners will be revealed in People’s “World’s Most Beautiful” 2012 issue, on newsstands April 27.
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Meanwhile, People magazine celebrates with a special collector’s issue, All About The Hunger Games, that introduces Jennifer Lawrence as Katniss, Liam Hemsworth as Gale, Josh Hutcherson as Peeta, and the rest of the cast. (Read: People to Reveal All About the Hunger Games)
People magazine, a leading weekly magazine, and People.com, a celebrity magazine website, have announced the search for “Real Beauty at Every Age,” for real women between the ages of 20-59 to appear in the 23rd annual “World’s Most Beautiful” special double issue, which hits newsstands on April 27.
This marks the first time in the franchise’s history that real women – in addition to celebrities — will be featured in the magazine.
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“The ‘World’s Most Beautiful’ franchise is always looking for new ways to celebrate and reinvent what it means to be beautiful,” says Liz Sporkin, executive editor, People Magazine.
“People.com fans love being a part of the action,” adds Janice Morris, managing editor, People Digital. “The ‘Real Beauty at Every Age” campaign gives fans a chance to truly lend their voices to one of the brands biggest and most recognized franchises for the first time.”
With reporters across the globe, People is headquartered in New York City.