Porsche Gets Filmmakers for ‘Everyday’ Film Contest

Public voting opened Monday for Porsche Cars North America’s amateur filmmakers competition, “My Daily Magic,” a national contest launched in conjunction with the automaker’s “Engineered for Magic. Every day” campaign. 

Ten aspiring filmmaker finalists are competing for the grand prize – a screening of their 90-second film on the Reelz Channel and in Landmark Theaters nationwide, a one-year lease of a Porsche 911 (or cash equivalent) and a two-day VIP invitation to a red carpet premiere of their film in Los Angeles.

To qualify for the competition, each participant created a 60-second film that features his/her personal perspective and interpretation of “everyday magic.”

The filmmaking competition is part of a larger campaign designed by Porsche to challenge perceptions that sports cars should be reserved for Sunday drives or special occasion jaunts.

To prove the point that the thrill of high performance and everyday practicality aren’t mutually exclusive, Porsche has been showcasing the dimensions of the Porsche 911 and the brand’s other sports cars through the lens of passionate daily driving.

The contest finalists were invited to get an extra dose of creative spark at the Porsche Sport Driving School in Birmingham, Ala., where their experience behind the wheel and on the track served as inspiration for their final challenge: a second film.

You can check out the final ten entries and vote for your favorite film on www.MyDailyMagic.com from Sept. 12-21.  

Consumer votes will account for a portion of judging results; with the remainder going toward overall appeal, originality and creativity, understanding and demonstration of “Porsche Daily Magic” and adherence to the creative assignment.

The winning film will be premiered at a red carpet event at the Downtown Independent Theatre in Los Angeles on Oct. 4 and aired at Landmark Theatres nationwide beginning Oct. 7.

Moreover, Porsche owners and enthusiasts everywhere are invited to share their stories of everyday magic at www.PorscheEveryday.com.  The website features new ways Porsche drivers enjoy their cars.

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