Publicis Groupe has announced it has signed an agreement to acquire Genedigi Group, one of China’s leading independent public relations and marketing communications agencies.
Genedigi will be aligned with MSLGROUP, Publicis Groupe’s flagship specialty communications, public relations and events network.[ Also Read: Digitas New Issue of iPad App Digitas Cache ]
Genedigi will maintain its current name and continue to operate under the leadership of its founder Xiao Jun and his existing management team.
While the announcement was made today (June 20), the terms of the transaction were not disclosed.