Leading sports brand PUMA and Arsenal Football Club have today announced a long-term partnership. Effective 1st July 2014, PUMA will become the official kit partner of Arsenal.
In addition to producing the playing and training kit for all Arsenal teams, PUMA has acquired wide-ranging licensing rights to develop other Arsenal branded merchandise on a global basis.
This new commercial partnership represents the biggest deal in PUMA and Arsenal’s history, says the company.
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PUMA and Arsenal will work together to bring further innovation into the sports brand’s performance apparel range.
Both organisations will work collaboratively on a global strategy to drive mutual growth across all football markets, achieved through PUMA’s global sales network, international tours and integrated marketing activities.
Arsenal also presents PUMA with its platform to showcase performance products through its significant global fanbase, profile and reputation.
In the picture above: Emirates, London – 27 January 2014: Bjoern Gulden CEO of PUMA and Ivan Gazidis CEO of Arsenal FC, confirm a new long term partnership