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Nike Targets $7B from Women’s Business by 2017

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Nike Targets $7B from Women’s Business by 2017

Nike (NYSE:NKE) has unveiled its new Spring / Summer 2015 Women’s collections in New York City with 27 of the world’s top athletes. The company is showcasing a breadth of performance and lifestyle products as well as digital services as it continues to accelerate growth within its women’s business. “Sport and fitness are powering a [...]

Victoria’s Secret Supermodel Alessandra Ambrosio’s Sport Bra

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Victoria’s Secret Supermodel Alessandra Ambrosio’s Sport Bra

Supermodel Alessandra Ambrosio introduced the new Incredible by Victoria’s Secret Front-Close Sport Bra Tuesday in Columbus, Ohio. She greeted fans at Victoria’s Secret Stores at both Easton Town Center and Polaris Fashion Place. Incredible by Victoria’s Secret Sport Bra is now available with the front-close feature. The zip-front closure allows for easy on and off [...]

Nike Football Launches The Last Game

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Nike Football Launches The Last Game

Today Nike Football released part three of its #riskeverything campaign. The film – “The Last Game” – is a five-minute animated feature starring some of the world’s greatest footballers on a mission to save football from the hands of a villainous mastermind, The Scientist. The Scientist – a suave, smooth operating genius – has been [...]

Oakley Signs Partnership with Scuderia Ferrari

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Oakley Signs Partnership with Scuderia Ferrari

Sports brands company Oakley, Inc. unveiled Friday the latest Scuderia Ferrari Carbon Blade in the Oakley Scuderia Ferrari collection. Inspired by the namesake racing team, these special editions are stated to be the first products created to celebrate the alliance. Revealed by Scuderia Ferrari driver and former Formula 1 World Champion Kimi Räikkönen, the collection [...]

Watch Kerri. Obviously Beach Volleyball Is a Stunning Game. [VIDEO]

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Watch Kerri. Obviously Beach Volleyball Is a Stunning Game. [VIDEO]

A native California resident, Kerri Walsh Jennings knows her way around the sand. She started playing volleyball very early on, following in the footsteps of her mother and father who were both superstar athletes. Kerri’s career took off in college when she became the second player in NCAA history to be named First-Team All-American for [...]

The North Face Mountain Athletics Collection

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The North Face Mountain Athletics Collection

The North Face launched Monday a digital training platform in tandem with its new Mountain Athletics training apparel and footwear collection. The Mountain Athletics Collection, which is now available at retail stores and online, offers the durability and full range of motion necessary for intense functional training exercises. According to the company, the Mountain Athletics [...]

PUMA Joins Hands with Arsenal Football Club

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PUMA Joins Hands with Arsenal Football Club

Leading sports brand PUMA and Arsenal Football Club have today announced a long-term partnership. Effective 1st July 2014, PUMA will become the official kit partner of Arsenal. In addition to producing the playing and training kit for all Arsenal teams, PUMA has acquired wide-ranging licensing rights to develop other Arsenal branded merchandise on a global [...]

Doutzen Kroes Kicks Off Victoria’s Secret Sport Bras

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Doutzen Kroes Kicks Off Victoria’s Secret Sport Bras

Supermodel Doutzen Kroes celebrated the launch of the latest Victoria’s Secret Sport collection in Miami. During her visit to Victoria’s Secret’s Lincoln Road, Dadeland Mall, and Aventura Mall locations, Doutzen not only celebrated the new styles of the “World’s Best Sport Bras,” she also shared her secrets to keeping fitness resolutions. Doutzen’s trainer and former [...]

NIKE Basketball Footwear Featuring Nike Flyknit

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NIKE Basketball Footwear Featuring Nike Flyknit

NIKE, Inc. (NYSE: NKE), the world’s leading basketball brand, has unveiled the KOBE 9 Elite shoe at an event held at The Museum of Contemporary Art (MOCA) in Los Angeles. The KOBE 9 Elite was designed using Nike Flyknit according to NIKE’s “Nature Amplified” design ethos, an approach focused on designing for the body in [...]

Nike Releases Dare to Be Brasilian Film

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Nike Releases Dare to Be Brasilian Film

Nike celebrates the Brasilian style of football with the launch of ‘Dare to be Brasilian’ campaign. The heart of the campaign is a short film featuring Neymar, Thiago Silva, David Luiz, Paulinho, Bernard, and members of the coaching staff, including Luiz Felipe Scolari (Felipão), which highlights the players’ unique styles and attitudes on the pitch. [...]

NIKE Unveils 2014 Brasil National Team Kit

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NIKE Unveils 2014 Brasil National Team Kit

Sports brand NIKE (NYSE:NKE) unveiled Sunday the new Brasil National Team home kit at an event in Rio de Janeiro. The kit, which will be worn by the hosts next summer, combines performance innovation, cultural design cues and environmentally sustainable materials, says the company. “Creating this kit is one of the greatest honors we have [...]

Victoria’s Secret Angels Reveal New Sport Bras

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Victoria’s Secret Angels Reveal New Sport Bras

Supermodels Lily Aldridge and Lindsay Ellingson celebrate the launch of the “World’s Best Sport Bras” from Victoria’s Secret Sport at the Victoria’s Secret Lexington Avenue store. The fashion, quality and support of Victoria’s Secret lingerie are now available in sport bras. After perfecting the design and increasing the performance of the most essential piece of [...]

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