The North Face launched Monday a digital training platform in tandem with its new Mountain Athletics training apparel and footwear collection. The Mountain Athletics Collection, which is now available at retail stores and online, offers the durability and full range of motion necessary for intense functional training exercises. According to the company, the Mountain Athletics [...]

Leading sports brand PUMA and Arsenal Football Club have today announced a long-term partnership. Effective 1st July 2014, PUMA will become the official kit partner of Arsenal. In addition to producing the playing and training kit for all Arsenal teams, PUMA has acquired wide-ranging licensing rights to develop other Arsenal branded merchandise on a global [...]

Supermodel Doutzen Kroes celebrated the launch of the latest Victoria’s Secret Sport collection in Miami. During her visit to Victoria’s Secret’s Lincoln Road, Dadeland Mall, and Aventura Mall locations, Doutzen not only celebrated the new styles of the “World’s Best Sport Bras,” she also shared her secrets to keeping fitness resolutions. Doutzen’s trainer and former [...]

NIKE, Inc. (NYSE: NKE), the world’s leading basketball brand, has unveiled the KOBE 9 Elite shoe at an event held at The Museum of Contemporary Art (MOCA) in Los Angeles. The KOBE 9 Elite was designed using Nike Flyknit according to NIKE’s “Nature Amplified” design ethos, an approach focused on designing for the body in [...]

Nike celebrates the Brasilian style of football with the launch of ‘Dare to be Brasilian’ campaign. The heart of the campaign is a short film featuring Neymar, Thiago Silva, David Luiz, Paulinho, Bernard, and members of the coaching staff, including Luiz Felipe Scolari (Felipão), which highlights the players’ unique styles and attitudes on the pitch. [...]

Sports brand NIKE (NYSE:NKE) unveiled Sunday the new Brasil National Team home kit at an event in Rio de Janeiro. The kit, which will be worn by the hosts next summer, combines performance innovation, cultural design cues and environmentally sustainable materials, says the company. “Creating this kit is one of the greatest honors we have [...]

Supermodels Lily Aldridge and Lindsay Ellingson celebrate the launch of the “World’s Best Sport Bras” from Victoria’s Secret Sport at the Victoria’s Secret Lexington Avenue store. The fashion, quality and support of Victoria’s Secret lingerie are now available in sport bras. After perfecting the design and increasing the performance of the most essential piece of [...]

Nike, Inc. (NYSE: NKE) hosted investors on Wednesday at its world headquarters and announced its goal to deliver $36 billion in revenue by fiscal year 2017. The company also stated it expects to deliver revenues of $30 billion by fiscal year 2015, at the top end of its previously announced target range of $28-30 billion. [...]

Indian cricketer Virat Kohli was introduced by Adidas at the Talkatora Stadium today as the new brand ambassador. Speaking at the event, Virat said, “I am all in with Adidas! I have always been a big fan of the brand and their amazing products. I’m looking forward to getting on with my game in the [...]

Sportlifestyle brand PUMA announced Wednesday a two-year partnership with professional football player Aaron Hernandez who will become a face of the brand’s training category. New England tight end Hernandez will be part of a roster of athletes from a variety of sport backgrounds to work with the brand on men’s training initiatives. Known for his [...]

Nike Team Livestrong ambassador Tessa Bonhomme was joined by fellow athletes Gillian Apps, Meghan Agosta and Jayna Hefford at the official unveiling of the Livestrong Team Canada jersey that the Women’s National Team will wear during the first game of the World Women’s Hockey Championship tournament on April 2 in Ottawa. Also in attendance to [...]

Global sportlifestyle brand PUMA launched Wednesday a new-to-market category of performance running – Adaptive Running – with the introduction of the PUMA Mobium Elite shoe. PUMA Mobium Elite is a performance trainer that expands and contracts as the foot moves. Rooted in anatomy and inspired by nature, it is the product of two years intense [...]