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Sports Illustrated Play Launched for Youth Sports

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Sports Illustrated Play Launched for Youth Sports

Media company Time Inc.’s says its Sports Illustrated Play is connecting the world of youth sports by delivering digital products and services to the fragmented youth sports market. Beginning in July, according to Time, SI Play will accelerate its growth with the launch of its digital, mobile and social platform for youth sports participants. The [...]

Columbia Announces PGA Players for New Golf Collection

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Columbia Announces PGA Players for New Golf Collection

Columbia Sportswear has announced the roster of PGA athletes who will wear and promote the brand’s recently launched Columbia Golf line. Ten PGA players will compete in Columbia’s Golf collection of performance apparel and outerwear on the 2016 PGA tour. The PGA players competing in the Columbia Golf collection this season are: Jon Curran Robert [...]

Lindsey Vonn: I Will What I Want

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Lindsey Vonn: I Will What I Want

Under Armour (NYSE: UA) launched Tuesday its latest women’s-focused campaign at an experiential event at Body by Simone in Los Angeles with World Champion downhill skier and UA Woman of Will Lindsey Vonn. The campaign is the latest iteration of the “I Will What I Want” campaign, and centers on a woman’s most important piece [...]

Under Armour Signs Dutch Footballer Memphis Depay

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Under Armour Signs Dutch Footballer Memphis Depay

Memphis, a young footballer, has joined Under Armour’s elite athlete roster. The prolific winger, currently the leading goal scorer in the Dutch Eredivisie, starts his multiyear partnership with the brand immediately, the company said Friday. “On and off the pitch I’m always ready for the next chapter in my life,” said Memphis. “I wanted Under [...]

Recycled Plastic Bottles Used to Make Nike Kit for Indian Cricket Team

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Recycled Plastic Bottles Used to Make Nike Kit for Indian Cricket Team

Team India and Nike today unveiled the new One Day International kit that the Indian Cricket team will sport starting January 18th in Australia. According to Nike, the new lightweight team kit combines high performance innovation with sustainability: each kit (jersey and bottoms) is made out of an average of 33 recycled plastic bottles. Nike, [...]

Callaway Golf Signs Phil Mickelson

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Callaway Golf Signs Phil Mickelson

Callaway Golf (NYSE: ELY) announced Wednesday that longtime Staff Professional Phil Mickelson has signed a multiyear extension with the company. “When I joined the team at Callaway 10 years ago, I knew I was making the best decision of my career,” Mickelson said. “And I feel even stronger about that decision today. Backed by innovative [...]

Nike Targets $7B from Women’s Business by 2017

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Nike Targets $7B from Women’s Business by 2017

Nike (NYSE:NKE) has unveiled its new Spring / Summer 2015 Women’s collections in New York City with 27 of the world’s top athletes. The company is showcasing a breadth of performance and lifestyle products as well as digital services as it continues to accelerate growth within its women’s business. “Sport and fitness are powering a [...]

Victoria’s Secret Supermodel Alessandra Ambrosio’s Sport Bra

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Victoria’s Secret Supermodel Alessandra Ambrosio’s Sport Bra

Supermodel Alessandra Ambrosio introduced the new Incredible by Victoria’s Secret Front-Close Sport Bra Tuesday in Columbus, Ohio. She greeted fans at Victoria’s Secret Stores at both Easton Town Center and Polaris Fashion Place. Incredible by Victoria’s Secret Sport Bra is now available with the front-close feature. The zip-front closure allows for easy on and off [...]

Nike Football Launches The Last Game

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Nike Football Launches The Last Game

Today Nike Football released part three of its #riskeverything campaign. The film – “The Last Game” – is a five-minute animated feature starring some of the world’s greatest footballers on a mission to save football from the hands of a villainous mastermind, The Scientist. The Scientist – a suave, smooth operating genius – has been [...]

Oakley Signs Partnership with Scuderia Ferrari

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Oakley Signs Partnership with Scuderia Ferrari

Sports brands company Oakley, Inc. unveiled Friday the latest Scuderia Ferrari Carbon Blade in the Oakley Scuderia Ferrari collection. Inspired by the namesake racing team, these special editions are stated to be the first products created to celebrate the alliance. Revealed by Scuderia Ferrari driver and former Formula 1 World Champion Kimi Räikkönen, the collection [...]

Watch Kerri. Obviously Beach Volleyball Is a Stunning Game. [VIDEO]

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Watch Kerri. Obviously Beach Volleyball Is a Stunning Game. [VIDEO]

A native California resident, Kerri Walsh Jennings knows her way around the sand. She started playing volleyball very early on, following in the footsteps of her mother and father who were both superstar athletes. Kerri’s career took off in college when she became the second player in NCAA history to be named First-Team All-American for [...]

The North Face Mountain Athletics Collection

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The North Face Mountain Athletics Collection

The North Face launched Monday a digital training platform in tandem with its new Mountain Athletics training apparel and footwear collection. The Mountain Athletics Collection, which is now available at retail stores and online, offers the durability and full range of motion necessary for intense functional training exercises. According to the company, the Mountain Athletics [...]

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