Ritual Raises $25 Million in Series B Funding

From left to right: COO Elizabeth Reifsnyder; Founder and CEO Katerina Schneider; VP of Partnerships, PR, and Community Lauren Kleinman; and VP of Program Management, Kadie Ann Bowen
From left to right: COO Elizabeth Reifsnyder; Founder and CEO Katerina Schneider; VP of Partnerships, PR, and Community Lauren Kleinman; and VP of Program Management, Kadie Ann Bowen

A direct-to-consumer women’s vitamin subscription company Ritual has announced $25 million in Series B funding. Founded in 2015, Ritual operates in the vitamin and supplement industry.

According to the company, it develops a science-first, reimagined multivitamin that delivers clean essential nutrients many women lack in their diets.

Reporting over 1 million bottles sold, the direct-to-consumer, subscription-based company says it has disrupted the vitamin supply-chain with absorbable ingredients that previously were too expensive to include in multivitamins. Ritual’s core philosophy is that all women deserve better products to live healthier lives.

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The Series B funding is spearheaded by existing investors Lisa Wu at Norwest Venture Partners (Jet.com, Plaid, Opendoor), alongside Kirsten Green at Forerunner Ventures (Hims, Dollar Shave Club, Glossier), and Brian Singerman at Founders Fund (Stemcentrx, Oscar Health, Airbnb).

Wu also joins Ritual’s female-led board, bringing her e-commerce acumen to usher in the next chapter of Ritual’s end-to-end digital customer experience.

Ritual’s recent round of funding will be invested directly into product innovation and scientific research and development as they continue to challenge the status quo and work to improve the quality of vitamins for all of womankind. To date, Ritual says it has raised $40.5 million.

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Rakesh Raman