RMN Digital, a Web property of Raman Media Network (RMN) Company, has launched its Tech-Wise Knowledge Center for small and medium businesses (SMBs). The online center will serve as a comprehensive information hub to provide useful and actionable information to SMBs so that they could benefit from technology deployment in the most efficient and cost-effective way. It was launched today, March 5, 2012.
The company explains the idea behind this initiative: Most governments in the world realize today that SMBs form the backbone of their economic systems, as these smaller companies hold the potential to create nationwide uniform business ecosystems and provide employment to local people.
That’s why the governments roll out numerous incentives-based schemes to promote SMBs and help them grow. However, most such initiatives fail to deliver meaningful results because they’re based on traditional, archaic methods of business management.
“In today’s modern and always-on business environment, the use of technology is inevitable for the growth of any business. But most government and political bosses are clueless about the technology implementation processes,” says Rakesh Raman, managing editor, RMN Digital.
“Governments, therefore, have only set up huge, monolithic organizations to help SMBs, but they fail to meet their objectives as they lack knowledge on tech trends.”[ Also Read: How to Use E-Governance to Deal with Corruption ]
Technology vendors, on the other hand, just want to make a fast buck by selling their usual stuff under the garb of SMB offerings. They also lack resources to reach out to small user companies in smaller cities and towns. But at the same time, they want to gain business volumes by hook or by crook.
So, most vendors use clever sales tricks to sell their products to gullible business buyers, and disappear after selling their systems. While these smaller units need constant support to implement the tech systems and realize good return on their investment, the support is missing.
Consequently, most SMBs are not willing to spend their time and money on technology, though they know that it’s technology only that can help them leapfrog in the increasingly globalized business world. So, they need systematic and continuous tech education.
Keeping all these factors in view, RMN Digital has launched the Tech-Wise initiative to educate SMBs across the world on the finer nuances of technology selection, adoption, and management.
You can visit the Tech-Wise Knowledge Center for SMBs on the RMN Digital site.
Raman Media Network (RMN) Company is working in diversified content creation, management, and distribution businesses on a global scale. Its focus business areas are Online Content, Publishing, Digital Media Campaigns, and Films.