“For seventy years, the Ad Council has been leveraging the generosity of the advertising community, inspiring generations of Americans to take action to improve their lives, those of their families and the communities around them. This is worth celebrating,” said Andrew Robertson, president and CEO of BBDO Worldwide and Ad Council Board Chair.
The Ad Council helps drive change on the significant social issues of the day by creating collaborations between sponsor organizations, the nation’s top ad agencies and media partners.
The public service advertisements (PSAs) are created pro bono by partner ad agencies and the Ad Council’s integrated marketing strategy covers the gamut from television and radio to social media.
Media partners donate over $1.4 billion per year of advertising space to Ad Council campaigns, establishing the organization among the top ten advertisers in the country.
Covering diverse segments of activity, RMN News Service discusses the burning issues that have immediate impact on various governments, businesses, and the lives of commoners.
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