Sportlifestyle company PUMA says it has signed a long-term partnership with Spanish international midfielder Cesc Fabregas, the Barcelona midfielder signing a multi-year contract with PUMA.
Cesc (pictured above) will wear PUMA boots on pitch and will become another key performance icon in the sportlifestyle brand’s global football communication.
Having unveiled, Sergio ‘Kun’ Aguero, PUMA welcomed Fabregas into a football family that also includes Thierry Henry, Nemanja Vidic, Samuel Eto’o, Mario Gomez, Gianluigi Buffon, Giorgio Chiellini, Ibrahim Afellay, Lucas Barrios, Mikel Arteta and many more footballing stars.
Fabregas will lead the global launch of the new PUMA PowerCat 1.12, debuting the boot for the first time on-pitch this weekend when FC Barcelona play Sporting Gijon in La Liga.
This new boot features the new PUMA 3D DUO Power Shooting Technology, applied to the kicking area on the inside of the boot. Having tested the boots in recent training sessions, the performance characteristics of the PUMA PowerCat 1.12 seriously impressed the talented young international, says the company.
Cesc Fabregas said; “I am very happy about this new partnership with PUMA and I am really looking forward to wearing the new PowerCat 1.12 on pitch this weekend. This boot gives me a lot of confidence to compete physically in midfield which is vital.”
According to the company, the newly created PUMA 3D PST DUO technology enables improved grip on the ball through its exposed elements, and instead of absorbing the energy it increases the kicking power of the player.
The kicking area employs a soft K-Leather while the lightweight microfiber material in the lateral quarter supports the midfoot and helps to keep the weight of the boot to a minimum. PUMA made this announcement today, Sept. 30.