Starbucks Brand Offers Frozen Coffee Drink
Seattle’s Best Coffee, part of Starbucks Corporation, and leading specialty food manufacturer Inventure Foods are teaming up to launch Seattle’s Best Coffee Frozen Coffee Blends, claimed to be the coffee category’s first blend-at-home frozen coffee beverage.
With the Spring 2013 launch of Seattle’s Best Coffee Frozen Coffee Blends, coffee enthusiasts can enjoy their favorite frozen drinks from the comfort of their own kitchen.
This new product launch represents a move to bring frozen coffee into the home as a response to the growing popularity of at-home blending and the rise of blended coffee drinks.
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According to the company, the Seattle’s Best Coffee Frozen Coffee Blends will appeal to a booming number of blended coffee drinkers in the U.S., sales of which have surged to $4.3 billion in 2012.
“This exclusive agreement with Seattle’s Best Coffee further underscores our position as a leading innovator in the specialty food and frozen beverage segments,” said Terry McDaniel, chief executive officer of Inventure Foods, Inc.
“We are pleased to collaborate with a premier brand like Seattle’s Best Coffee to introduce a premium frozen beverage product, which we believe provides our retail partners with timely, on-trend beverage items in their frozen aisles.”
The new line of Seattle’s Best Coffee Frozen Coffee Blends is made with 100 percent arabica coffee beans, and will be available in four unique flavors: Coffee Chiller, Creamy Caramel, Very Vanilla, and Mega Mocha.
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“Finally, there is an easy way for customers to make their own blended coffee,” said Jennifer Dimaris, vice president, brand management for Seattle’s Best Coffee. “The demand for blended coffee is heating up, and we’re ready to help coffee drinkers cool off with a Seattle’s Best Coffee-quality beverage in the comfort of their own homes.”
With a suggested retail price ranging from $2.99 – $3.49, each Seattle’s Best Coffee Frozen Coffee Blends will be sold in an eight-ounce, stand-up vertical packaging found in the freezer section of grocery stores and mass retailers.
With manufacturing facilities in Arizona, Indiana and Washington, Inventure Foods, Inc. (Nasdaq: SNAK) is a marketer and manufacturer of specialty food brands in better-for-you and indulgent categories under a variety of company owned and licensed brand names, including Boulder Canyon Natural Foods, Jamba, Seattle’s Best Coffee, Rader Farms, T.G.I. Friday’s, Nathan’s Famous, Vidalia Brands, Poore Brothers, Tato Skins and Bob’s Texas Style.
Seattle’s Best Coffee is a featured brand within Starbucks Corporation (NASDAQ: SBUX).