Wonderful Pistachios announced today that Stephen Colbert, Emmy-award winning host and executive producer of Comedy Central’s “The Colbert Report,” will star in two Super Bowl spots for the nation’s leading pistachio grower.
This will be Wonderful Pistachios’ second consecutive Super Bowl appearance and will kick-off a new, full-year agreement with Mr. Colbert under the campaign theme, “Get Crackin’, America.”
“Since I was a child, I’ve dreamed of working with America’s premier nut company,” said Mr. Colbert. “The fact that it turns out to be the good folks at Wonderful Pistachios is just the pistachio on top of the ice cream sundae.”
As part of the full-year agreement, Mr. Colbert and Wonderful Pistachios’ in-house creative agency FireStation will team up to create a series of several spots throughout 2014 highlighting the “Get Crackin’, America” rallying cry.
Directed by Emmy-award winning director Tom Kuntz, the commercial spots will be supported by in-store POS, public relations, digital, and social media.
“Mr. Colbert is the perfect fit for our brand and for this campaign,” said Marc Seguin, vice president of marketing, Paramount Farms, maker of Wonderful Pistachios.
Wonderful Pistachios are grown in part of the San Joaquin Valley, the agricultural heartland of California.
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