Subaru Ascent Makes World Debut with Dogs Behind the Wheel

Subaru Ascent
Subaru Ascent

Subaru of America, Inc. debuted its all-new, three-row, 2019 Ascent SUV on Tuesday. At a press event prior to the Los Angeles Auto Show, Subaru introduced the new vehicle with The Barkleys, a family of eight Labrador and Golden Retrievers featured in Subaru advertising campaign.

The dogs exited the vehicle to greet Tom Doll, president and COO of Subaru of America and pose for photos with the surprised crowd.

“The Subaru Ascent has been designed specifically for families with adventurous lifestyles, so it is fitting that we had our four-legged family, The Barkleys, on hand to unveil our latest vehicle,” said Thomas J. Doll, president and COO of Subaru of America.

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The company says dogs are a major pillar for the automaker as more than half of Subaru drivers are pet owners, with over 48% of them owning at least one dog.

For years, Subaru has supported various pet-focused organizations that help to improve the lives of four-legged friends and features dogs throughout their advertising.

The all-new U.S. built Subaru Ascent is the automaker’s largest vehicle ever built boasting three full rows, fitting up to eight passengers, second row captain’s chairs as an option on some trim levels, its Subaru Symmetrical all-wheel drive and an all-new 2.4-liter turbo engine.

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Rakesh Raman