Lions Health, the Festival and Awards that celebrates life-changing creativity in healthcare communications, and UNICEF launch the 2016 Young Lions Health Award.
The competition, now in its second year, challenges young creatives and marketers to develop an integrated marketing toolkit that will raise awareness among caregivers about the importance of play in fostering children’s cognitive, social and emotional development in the critical first years of life. The ideas will be used as part of UNICEF’s overall communication outreach on Early Childhood Development.
Submissions, which must contain a digital activation, print ad and video, will be judged by a team of industry experts and special guests including UNICEF Goodwill Ambassador Shakira; Alexandra von Plato, Group President, Publicis Healthcare Communications Group; and Josh Prince, President, The CDM Group.
UNICEF Goodwill Ambassador Shakira said “Development in the early years of a child’s life can empower them to become creative, engaged, life-long learners, it can even shape their entire futures. I am excited to join this year’s Young Lions Health Award jury to help shine a spotlight on the importance of early childhood development.”
During the first years of life, in the right environment, a child’s brain has the potential to connect 1,000 brain cells every second. These connections serve as the building blocks of a child’s future, determining their health, learning ability, and emotional wellbeing.
The winner of the Young Lions Health Award will be invited to attend Lions Health on 18-19 June in Cannes, France, where they will receive their award during the official ceremony attended by close to 1,000 experts from the healthcare communications industry.
Communication and marketing professionals under the age of 30 can submit their campaign concepts online.