Super 8 Movie Check in to Space Campaign
In June, 7-Eleven, Inc. will award one of its most unusual prizes ever – a trip to space – as part of its super month-long promotion with Paramount Pictures’ film Super 8, releasing in theaters June 10.
Super prizes, super prices, special movie-themed cups and online rewards are part of the 7-Eleven stores’ sweepstakes built around what promises to be one of the summer’s hottest movies.
The movie takes place in the summer of 1979, where a group of friends in a small Ohio town witness a catastrophic train crash while making a Super 8 mm film and soon suspect that it was not an accident.
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Shortly after, unusual disappearances and inexplicable events begin to take place in town, and the local deputy tries to uncover the truth – something more terrifying than any of them could have imagined.
In March, Paramount Pictures had launched the movie trailer for its film, SUPER 8, from writer/director J.J. Abrams and producer Steven Spielberg, in partnership with Twitter. (Read: Now Even a Movie Trailer on Twitter)
During the month-long sweepstakes, up to 21,475 prizes will be awarded including thousands of movie tickets, 10 zero-gravity trips and a grand prize trip to suborbital space.
To enter the sweepstakes, 7-Eleven guests simply check in on Foursquare, a location-based social media mobile platform, using their smart phone while at a 7-Eleven store.
Prizes are awarded based on the number of check-ins and are selected every time check-ins hit certain thresholds tied to the number 8.
The following prizes will be awarded when the corresponding number is reached:
- Every 88th person wins a free movie ticket
- Every 88,888th person to check in wins a ticket for Zero Gravity Corporation’s ZERO-G Experience — the only commercial opportunity on Earth for individuals to experience true “weightlessness” without going to space
- The 888,888th check-in unlocks the grand-prize spaceflight — see the Black Sky and the curvature of the Earth as you float in space
According to 7-Eleven, the once-in-a-lifetime flight is offered through the private space-exploration company, Space Adventures, Ltd., with an estimated value of more than $100,000.
Super 8 is an Amblin Entertainment/Bad Robot production, directed by J.J. Abrams from his original script and produced by Steven Spielberg, Abrams and Bryan Burk.
The film stars Kyle Chandler, Elle Fanning, Joel Courtney, Gabriel Basso, Noah Emmerich, Ron Eldard, Riley Griffiths, Ryan Lee and Zach Mills and will be released by Paramount Pictures nationwide on June 10th.
7-Eleven, Inc. is a leading chain in the convenience retailing industry.