Super Bowl Moments Are Better with Mars Chocolate

Today Mars Chocolate North America introduced M&M’S Brand’s new integrated marketing campaign called ‘Better With M,’ which includes a new 30 second television commercial that will air during the first quarter of Super Bowl XLVII.

“‘Better With M’ showcases how M&M’S chocolate makes moments more fun and delicious,” said Roy Benin, chief consumer officer, Mars Chocolate North America.

“The ‘Better With M’ story is delivered through our colorful spokescandies, whose irresistible chocolate always makes moments even better – be they watching the Super Bowl, baking cookies, gathering the family together for a movie or even tailgating.”

[ Also Read: Mercedes-Benz to Release New Super Bowl Ad ]

In addition to the Super Bowl ad, which was created by BBDO New York, highlights of the year-long ‘Better With M’ campaign include multiple English and Spanish television, print and digital ads, in-store displays, consumer promotions and multiple social initiatives focused on Facebook and the hashtag, #betterwithmms.

The first television ad from the new campaign – starring Ms. Brown – will being airing today, Jan. 14.

A cornerstone of the campaign is a new cause-related marketing effort designed to make ‘America Better With M’ by funding the construction of Habitat for Humanity homes across the nation.

As part of the initiative, M&M’S is also encouraging, as well as incentivizing fans to help ‘M-Prove America’ by volunteering at Habitat job sites.

Related posts:


Search is On for the Next Clinique Fresh Face
Essential Romantic Kiss for the Valentine’s Day
Netflix Movies for Android Smartphones and Tablets
Seven Tips for Successful Salary Negotiations
Fern Mallis to Cover Fashion Week on SiriusXM
Porsche Cayenne GTS to Premiere in Beijing
Dentsu to Promote SEA Games in Myanmar
Ashoka to Host "Nutrients for All" Event
Calendar Features Beth Stern and Adoptable Pets
Business Leaders to Attend Africa CEO Forum

Leave a Reply

Your email address will not be published. Required fields are marked *

*


*

HTML tags are not allowed.