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Kia Optima Ad Campaign: The Griffin Force

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Kia Optima Ad Campaign: The Griffin Force

Making it a three-peat, basketball superstar and global brand ambassador Blake Griffin is back. And this time he’s brought along a cape and a sidekick – funnyman Jack McBrayer – to hit the streets as “The Griffin Force.” It’s a series of eight new television commercials for Kia’s Optima midsize sedan. The campaign, which continues [...]

DC and Kia Unveil Justice League Car

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DC and Kia Unveil Justice League Car

DC Entertainment (DCE) opened San Diego Comic-Con Wednesday by unveiling the Justice League-inspired Kia Sorento, the eighth and final custom vehicle built in partnership with Kia Motors America. The Sorento’s new design was penned by legendary comic book artist and DC Entertainment Co-Publisher Jim Lee, who completed the customization of the car before a live [...]

Comic Character Wonder Woman to Drive Kia Car

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Comic Character Wonder Woman to Drive Kia Car

Kia Motors America (KMA) has teamed up with DC Entertainment and Super Street magazine to build a head-turning Kia Sportage inspired by Wonder Woman’s power, inspiration and sense of equality. Unveiled Wednesday in conjunction with the 2013 New York International Auto Show, this customized Sportage signals the continuation of a 10-month, eight vehicle partnership between [...]

Alyssa Campanella Stars as a Robot in Car Ad

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Alyssa Campanella Stars as a Robot in Car Ad

Former Miss USA Alyssa Campanella stars as a futuristic robot in the latest Super Bowl ad from Kia Motors to introduce its 2014 Kia Forte Compact Sedan. “Hotbots” is scheduled to air during the third quarter of Super Bowl XLVII on February 3 and introduces the technology-laden Forte, which will offer the next iteration of [...]

Peter Schreyer for Hyundai, Kia Design Centers

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Peter Schreyer for Hyundai, Kia Design Centers

Hyundai Motor Group, led by Hyundai Motor Company and Kia Motors Corp., today – Jan. 13 –announced that Peter Schreyer (pictured above) was appointed as President to oversee Hyundai and Kia’s design centers in order to streamline its resources and create synergy between the two brands. “Strengthening our fundamentals, especially in the area of design, [...]

Kia to Display Justice League Vehicles at LA Show

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Kia to Display Justice League Vehicles at LA Show

Kia Motors America (KMA) and DC Entertainment will show off two of their Justice League-inspired machines this week at the Los Angeles International Auto Show. On display will be the Batman-inspired Optima, previously unveiled in October at the Time Warner Center in New York City, and the Aquaman-inspired Rio 5-door, previously revealed at this year’s [...]

Kia Rolls Out Optima SX Limited

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Kia Rolls Out Optima SX Limited

The 2013 Kia Optima SX Limited (SXL), which is the new top-tier trim level of the midsize Optima sedan line, is now arriving in dealerships with a price tag of $35,000. First introduced at the 2012 Chicago Auto Show, the upscale Optima Limited went into production at Kia’s U.S. manufacturing plant in West Point, Georgia [...]

Kia Racing on Podium at Barber Motorsports Park

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Kia Racing on Podium at Barber Motorsports Park

Kia Racing followed up last year’s Street Tuner (ST) victory with a nail-biting, second-place finish in a caution-filled Continental Tire Sports Car Challenge race Saturday, featuring more than 70 cars. Nic Jonsson and Andy Lally are second in the ST standings heading into next month’s Kia 200 at Miami-Homestead Speedway. During a rain shower in [...]

Kia Track’ster Unveiled at Chicago Auto Show

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Kia Track’ster Unveiled at Chicago Auto Show

Amid the driving rhythm of heavy-metal music, smoke and blinding lights, Kia Motors America (KMA) took the wraps off a three-door Soul coupe concept that hints at what could possibly be the future of Kia’s Soul. “The idea was to make the Track’ster tough looking, like a bulldog,” said Tom Kearns, chief designer for KMA. [...]

Kia Super Bowl Commercial to Drive the Dream

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Kia Super Bowl Commercial to Drive the Dream

Kia Motors America (KMA) is tapping into the idea of dreams revealing true desires in a new 60-second commercial set to air during the fourth quarter of Super Bowl XLVI.  In the spot, titled “Drive the Dream,” the new 2012 Optima Limited races through a Gen X couple’s wildest thoughts as they sleep, including: Victoria’s [...]

Kia Launches Soul Urban Passenger Vehicle

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Kia Launches Soul Urban Passenger Vehicle

Kia Motors America (KMA) launched Tuesday the refreshed 2012 Soul urban passenger vehicle, which was introduced three years ago. The hatchback returns to the Kia lineup with a fresh and updated look.  Fine tuned for 2012 with technology and powertrain enhancements, the 2012 Soul now delivers better horsepower and improved fuel efficiency of up to [...]

Kia Wins GRAND-AM Road Racing Championships

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Kia Wins GRAND-AM Road Racing Championships

After just two seasons and 20 Continental Tire Sports Car Challenge (CTSCC) races, Kia Motors America’s (KMA) motorsports program achieved championship status Saturday when the No. 10 Infinity Audio Forte Koup crossed the finish line in seventh place and earned Nic Jonsson and Kia Racing the Driver and Team titles, respectively, for the 2011 CTSCC [...]

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