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Pepsi Archive
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Pepsi Gets Fan Photos for Super Bowl Show
Posted on December 31, 2012 | No CommentsPepsi says it has received thousands of fan photos as part of its latest promotion, which will feature hundreds of the crowd-sourced images in a unique, on-air video introduction welcoming Beyonce to the stage for the Pepsi Super Bowl XLVII Halftime Show. The program, which... -
Pepsi “Live For Now” Campaign Gets a New Twist
Posted on November 9, 2012 | No CommentsPepsi will reveal a surprise ending to their current “Live For Now” television commercial featuring pop stars One Direction and NFL Quarterback Drew Brees. The new creative offers a twist-ending featuring the One Direction band members getting a taste for football. The spot started airing... -
Pepsi Brings Pepsi X with the X Factor
Posted on October 5, 2012 | No CommentsOn Thursday, Oct. 4, Pepsi unveiled its newest “Pop Star” in Pepsi X, The Pepsi with The X Factor. This spring, Pepsi joined The X Factor and embarked on “The Pepsi Flavor Audition Tour,” giving contestants and fans at more than 20 locations in 15... -
Pepsi Invites Consumers to Live for Now
Posted on May 7, 2012 | No CommentsPepsi, today, will air the brand’s first TV ad since the announcement of its first global campaign, “Live for Now.” The ad, titled “Now in the Moment,” is the first televised expression of the Live for Now positioning, which inspires Pepsi fans to live each... -
Pepsi Going to China with Michael Jackson
Posted on May 3, 2012 | No CommentsPepsi today announced an exclusive global partnership with the Estate of Michael Jackson as part of its new “Live for Now” campaign, which Pepsi fans around the world will experience in a variety of ways. It will include an engaging retail campaign featuring one billion... -
Paula Patton Sips Pepsi; Goes Uptown
Posted on April 20, 2012 | No CommentsThese days, actress Paula Patton (Jumping the Broom; Mission: Impossible – Ghost Protocol) is hanging out everywhere except where she’s supposed to be – in films. Of late, she served up first sips of new Pepsi NEXT, fueling the “Drink it to Believe it” momentum... -
Pepsi Calls You for its Internet Taste Test
Posted on April 6, 2012 | No CommentsThe Internet Taste Test is a new campaign that invites cola lovers to get a chance to “taste” new Pepsi NEXT while enjoying the humor of improv. Pepsi NEXT, which is stated to be the first cola to deliver real taste with 60% less sugar,... -
Lady Antebellum to Sell Lipton Tea with Music
Posted on March 2, 2012 | No CommentsLipton, a leading tea brand in the U.S., has kicked off a marketing initiative with the announcement of a partnership with Grammy Award-winning trio Lady Antebellum. Lipton and Lady Antebellum together will bring music, tea and entertainment content to fans across the country in support... -
Denver to Host NCAA Women’s Final Four
Posted on February 18, 2012 | No CommentsDenver will be the host city of the 2012 NCAA Women’s Final Four to be held March 30 – April 3, with the tournament games scheduled for April 1 and 3 at the Pepsi Center. The event is expected to bring 30,000 visitors and generate... -
Pepsi Unveils New Social TV Platform
Posted on October 20, 2011 | 1 CommentPepsi unveiled Wednesday two new proprietary digital platforms, Pepsi Sound Off and Pepsi Pulse. Both platforms will initially focus on FOX’s THE X FACTOR and will drive social engagement around other Pepsi entertainment properties in the future. Pepsi Pulse is a real-time digital visualization of... -
Pepsi TV Ad Searching for the Next Pop Music Star
Posted on September 22, 2011 | No CommentsPepsi decided to unveil a new television spot titled, “Music Icons” Wednesday during the debut of FOX’s THE X FACTOR. The television spot celebrates Pepsi’s rich music history, featuring global icons Michael Jackson, Britney Spears, Kanye West, Ray Charles and Mariah Carey. “Music Icons” captures... -
Pepsi Super Bowl Spot with THE X FACTOR Winner
Posted on August 6, 2011 | No CommentsPepsi, the premier partner of THE X FACTOR, announced Friday that the winner(s) of the singing competition will be featured in a Pepsi commercial scheduled to air on NBC during Super Bowl XLVI in February 2012. THE X FACTOR winner(s) will join other pop music...
