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Posted on December 31, 2012 | No CommentsPepsi says it has received thousands of fan photos as part of its latest promotion, which will feature hundreds of the crowd-sourced images in a unique, on-air video introduction welcoming Beyonce to the stage for the Pepsi Super Bowl XLVII Halftime Show. The program, which...
Posted on October 5, 2012 | No CommentsOn Thursday, Oct. 4, Pepsi unveiled its newest “Pop Star” in Pepsi X, The Pepsi with The X Factor. This spring, Pepsi joined The X Factor and embarked on “The Pepsi Flavor Audition Tour,” giving contestants and fans at more than 20 locations in 15...
Posted on May 7, 2012 | No CommentsPepsi, today, will air the brand’s first TV ad since the announcement of its first global campaign, “Live for Now.” The ad, titled “Now in the Moment,” is the first televised expression of the Live for Now positioning, which inspires Pepsi fans to live each...
Posted on May 3, 2012 | No CommentsPepsi today announced an exclusive global partnership with the Estate of Michael Jackson as part of its new “Live for Now” campaign, which Pepsi fans around the world will experience in a variety of ways. It will include an engaging retail campaign featuring one billion...
Posted on April 20, 2012 | No CommentsThese days, actress Paula Patton (Jumping the Broom; Mission: Impossible – Ghost Protocol) is hanging out everywhere except where she’s supposed to be – in films. Of late, she served up first sips of new Pepsi NEXT, fueling the “Drink it to Believe it” momentum...
Posted on April 6, 2012 | No CommentsThe Internet Taste Test is a new campaign that invites cola lovers to get a chance to “taste” new Pepsi NEXT while enjoying the humor of improv. Pepsi NEXT, which is stated to be the first cola to deliver real taste with 60% less sugar,...
Posted on March 2, 2012 | No CommentsLipton, a leading tea brand in the U.S., has kicked off a marketing initiative with the announcement of a partnership with Grammy Award-winning trio Lady Antebellum. Lipton and Lady Antebellum together will bring music, tea and entertainment content to fans across the country in support...
Posted on February 18, 2012 | No CommentsDenver will be the host city of the 2012 NCAA Women’s Final Four to be held March 30 – April 3, with the tournament games scheduled for April 1 and 3 at the Pepsi Center. The event is expected to bring 30,000 visitors and generate...
Posted on September 22, 2011 | No CommentsPepsi decided to unveil a new television spot titled, “Music Icons” Wednesday during the debut of FOX’s THE X FACTOR. The television spot celebrates Pepsi’s rich music history, featuring global icons Michael Jackson, Britney Spears, Kanye West, Ray Charles and Mariah Carey. “Music Icons” captures...
Posted on August 6, 2011 | No CommentsPepsi, the premier partner of THE X FACTOR, announced Friday that the winner(s) of the singing competition will be featured in a Pepsi commercial scheduled to air on NBC during Super Bowl XLVI in February 2012. THE X FACTOR winner(s) will join other pop music...